Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the 11,500-square-foot shop will be dedicated to a new concept called Hub Seventeen, a community gathering place where shoppers can take yoga workshops, view art or films and attend concerts. The store will also boast a concierge service to help shoppers book nearby gym classes or other city events.According to Carolyn Manning, U.S. director of brand and community at Lululemon, the new features are another example of the brand's grassroots approach to marketing to consumers. "Our local teams seek out and partner with leaders in the community to create experiences that excite and inspire our guests," she said.While Hub Seventeen is unique to the Flatiron store, a spokeswoman noted that the concierge service is in the testing phase and could be rolled out to other locations. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC
[ CBC | 2024-07-26 08:00:00 UTC ]
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A new report shows significant increases in Barnes & Noble foot traffic, Amazon may be planning to open department stores, and more. Continue reading at Book Riot
[ Book Riot | 2024-07-02 15:00:00 UTC ]
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The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday
[ Digiday | 2024-06-10 04:01:00 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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The following is from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice by Eddie Ahn. _______________________________________________ Excerpted from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice, by Eddie Ahn;... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-17 08:54:48 UTC ]
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OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Continue reading at Digiday
[ Digiday | 2024-01-26 05:01:00 UTC ]
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Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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On December 22, workers at the Barnes & Noble flagship Union Square location walked off the job over what their union, the RWDSU, called "the company's failure to return on economic portions of the contract amid their highest sales season." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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The Book Review editors MJ Franklin, Joumana Khatib and Elisabeth Egan discuss McBride’s historical novel about fate and community. Continue reading at The New York Times
[ The New York Times | 2023-12-22 14:25:14 UTC ]
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As part of its efforts to create a leaner and more profitable company, Wiley began its restructuring plan in the second quarter, which included consolidating some functions and selling assets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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The union drives at Barnes & Noble are spreading beyond East Coast stores, to California and the Midwest, as workers at locations in San Jose, Calif., and Bloomington, Ill., have voted join unions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-22 05:00:00 UTC ]
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One of the country's best known independent bookstores plans to use the bankruptcy process to become a smaller, modern, financially sustainable business. It is in the process of closing three of its seven locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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More than merely the anti-Amazon, the online book retailer and Brands That Matter honoree has built its own community of devoted readers. Literary staying power can be hard to achieve: Beach reads don’t often become Penguin Classics. The three-year-old Bookshop.org, which sells books to... Continue reading at Fast Company
[ Fast Company | 2023-10-03 07:00:00 UTC ]
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Comic book store owners share their advice on how to open a comic book store — and how to keep it in business! Continue reading at Book Riot
[ Book Riot | 2023-09-26 10:35:00 UTC ]
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This unique comic book stores across the United States have so much more to offer than just comics. Continue reading at Book Riot
[ Book Riot | 2023-08-29 10:30:00 UTC ]
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Barnes & Noble will reopen its bookstore at The Avenue at White Marsh in a redesigned format on July 26, the bookseller announced Wednesday. It's one of several changes and new stores planned for the center. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-07-19 17:11:00 UTC ]
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