Lululemon Tries New Store Concepts in Effort to Woo Shoppers

Lululemon Athletica is saying, "namaste" with a new in-store initiative, inviting consumers to linger as well as shop. The Vancouver-based seller of yoga apparel will open its largest flagship to date in Manhattan's Flatiron District neighborhood on Wednesday. Roughly one-third of the 11,500-square-foot shop will be dedicated to a new concept called Hub Seventeen, a community gathering place where shoppers can take yoga workshops, view art or films and attend concerts. The store will also boast a concierge service to help shoppers book nearby gym classes or other city events.According to Carolyn Manning, U.S. director of brand and community at Lululemon, the new features are another example of the brand's grassroots approach to marketing to consumers. "Our local teams seek out and partner with leaders in the community to create experiences that excite and inspire our guests," she said.While Hub Seventeen is unique to the Flatiron store, a spokeswoman noted that the concierge service is in the testing phase and could be rolled out to other locations. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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'New journals concept' from CUP's Research Directions

Cambridge University Press is launching an initiative it describes as a "new concept" for the journal, bringing researchers from different fields together to explore fundamental questions which cut across traditional disciplines. Continue reading at The Bookseller

[ The Bookseller | 2021-10-21 11:06:33 UTC ]
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Piatkus scoops Jost's 'high concept' debut

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China crackdown on Apple store hits holy book apps, Audible

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[ ABC News | 2021-10-15 21:01:46 UTC ]
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Saturday is Love your Bookshop Day. 5 reasons why readers keep coming back to independent book stores

We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation

[ The Conversation | 2021-10-07 05:14:45 UTC ]
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Amazon to open US department stores, WSJ reports

Amazon plans to open several large physical retail locations in the US that will operate like department stores, according to a report in the Wall Street Journal. Continue reading at The Bookseller

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Why barbershops are at the forefront of the effort to vaccinate Black Americans

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[ Fast Company | 2021-08-11 07:00:54 UTC ]
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Reaching Readers at the Dollar Store

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Springer Nature staff get day off after 'extraordinary' pandemic effort

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Booksellers to CDC: In My Store, You Mask Up

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Waterstones shuts Brentwood store after lease talks fail

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Store Closures Challenged Indigo in Q3

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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

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[ Digiday | 2021-02-03 05:01:00 UTC ]
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Bookselling Spotlight: The Raven Book Store

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Blackwell's drops click and collect in almost all stores as lockdown hits

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Waterstones abandons click and collect and closes its stores over lockdown

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AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

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