Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
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Project launched by Girls creator and Jenni Konner to become self-sustaining as US Cosmopolitan and Marie Claire publisher sells ads and syndicates contentGirls creator Lena Dunham has signed a deal to commercialise her Lenny newsletter with Cosmopolitan and Marie Claire publisher Hearst.Hearst... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches. Hearst is about to unwrap the first of a few new d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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A new digital resource for foodies, best described as a “Spotify for food”, could soon allow users to discover what the leading names in the food industry have to say about their favourite cookbooks. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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Doing the reading before class may not have been the highest priority while you were in school. But here’s some text you may actually want to dive into: a primer on all the cool, new features of Android Marshmallow. Google just published its Quick Start Guide, a free eBook that anyone can grab... Continue reading at PC World
[ PC World | 2015-10-17 00:00:00 UTC ]
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Strong sales heading into the holidays have contributed to this year’s energetic bookseller gatherings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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Hearst has made another bet on an emerging pop-culture brand, investing $21 million in Complex Media, a digital-media company that operates websites devoted to music, fashion, food and movies.Hearst, the publisher of Cosmopolitan and Esquire magazines, last year acquired a 25% stake in... Continue reading at Advertising Age
[ Advertising Age | 2015-09-22 00:00:00 UTC ]
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Start Publishing has acquired North American ebook and, where available, audio rights to 16 titles published by the U.K’s. Accent Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Joel Fort, an iconoclastic psychiatrist who was an early advocate for decriminalizing marijuana and who gave expert testimony on drugs and brainwashing in the Patty Hearst case and more than 300 other criminal trials, has died. He was 86. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-28 00:00:00 UTC ]
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The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company
[ Fast Company | 2015-08-15 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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An accomplished audiobook narrator, Amy Rubinate has always been comfortable in front of the microphone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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The Quarto Group has launched QuartoKnows.com, a new consumer facing site that showcases and promotes the U.K.-based company’s entire global publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Publishing needs to start thinking like a start-up, Faber and Faber's consumer marketing director Matt Haslum has said. Speaking at The Bookseller's Marketing and Publicity Conference today (30th June) during a session on the consumer relationship, Haslum said that to create passionate fans... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Nunal Nayyar, who plays Raj on CBS's The Big Bang Theory, hosted Thursday morning's Adult Book & Author Breakfast, which offered a combination of inspiration and humor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Despite uncertainty about how big a draw an afternoon opening would be, a line had already formed more than an hour before the one o'clock opening of the show floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Skyhorse Publishing and David Talbot, founder of Salon, are teaming to launch a new imprint, Hot Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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