#consumer relationship

Publishing news tagged with #consumer relationship

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Haslum: 'Publishing needs a start-up mentality'

Publishing needs to start thinking like a start-up, Faber and Faber's consumer marketing director Matt Haslum has said. Speaking at The Bookseller's Marketing and Publicity Conference today (30th June) during a session on the consumer relationship, Haslum said that to create passionate fans... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Penguin to concentrate on consumer relationship in 2012

Penguin has lined up a new Jamie Oliver book for the autumn as it looks to build on its direct... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer relationship