Publishing needs to start thinking like a start-up, Faber and Faber's consumer marketing director Matt Haslum has said. Speaking at The Bookseller's Marketing and Publicity Conference today (30th June) during a session on the consumer relationship, Haslum said that to create passionate fans publishers needed to "love what we do and translate that everywhere, create rewarding content, and place it in the right channels". Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
Microsoft’s Surface Book 2 solves a big problem for Microsoft: How do you market the Surface Book as a performance notebook when it’s two years out of date? As our review shows, by making it bigger and faster, with longer battery life.With the Surface Book 2, Microsoft brings 8th-generation... Continue reading at PC World
[ PC World | 2017-11-16 00:00:00 UTC ]
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A publisher roundtable organized by MetaX has lofty ambitions for the technology's applications in digital publishing. The post Why Publishers Should Start Thinking About Blockchain appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-29 00:00:00 UTC ]
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