Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
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A trio of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at... Continue reading at AdWeek
[ AdWeek | 2017-05-17 00:00:00 UTC ]
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Had 28-year-old Dutch historian Rutger Bregman pursued his original personal utopia, he would have completed a PhD on some obscure aspect of the history of the Netherlands, and he would be well on his way to a career in academia. And we would probably never have heard of him. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Sketch is fast becoming a favorite tool of modern web and UI designers. It’s a smart vector-based design app with a simple, clean, and intuitive interface. It has a range of powerful features, such as easy-to-use grids and layer alignment, unlimited artboards, and granular export. It’s easy to... Continue reading at Betanews
[ Betanews | 2017-04-25 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Acquisition adds more than 50 new publishers and 250 more titles to portfolio. The post Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-28 00:00:00 UTC ]
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Bonnier Book Ventures (BBV) is looking to invest in start-ups, c.e.o. Rebecka Leffler has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday
[ Digiday | 2017-02-01 00:00:00 UTC ]
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Low attendance at ALA Midwinter, and thorny questions about the fate of libraries under Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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In Poland, publishing stakeholders stay the need for protective regulation—liked fixed book prices—and IP protection are needed to curb declining book sales. The post A Cold Start to the Year for Poland’s Publishers: Waiting for Regulatory Help appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-19 00:00:00 UTC ]
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Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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A zebra that once belonged to a collection of wild animals at Hearst Ranch was found dead and skinned on a San Simeon beach Saturday after heavy rains carried it down a creek and into the sea, authorities say. The carcass, which had much of its hide removed, was discovered just before 12:30 p.m.,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-18 00:00:00 UTC ]
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A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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Bertelsmann division Arvato has acquired India-based IT analytics start-up Ramyam to expand its footprint in India. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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After only two years of publishing, Utah’s Future House Publishing has seen a fair amount of success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
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The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
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Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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Start-ups behind the world’s largest video library for education, an online classroom wall, and an online tutoring resource, are among the six businesses that will take part in a live pitch off at the EdTech for Publishers Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Officially called the Penguin Random House Student Loan Repayment Assistance Program, the new employee benefit will repay up to $1,200 annually of student loan debt for employees who have been with the company for at least one year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-14 00:00:00 UTC ]
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