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A certain Hearst glossy wants you to start saying that is 'So Elle'

Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nina garcia #bus shelters #senior vp #robbie myers

After a Long Wait, FDA's Latest Anti-Smoking Campaign Arrives Next Week

The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at 'Advertising Age'