After a Long Wait, FDA's Latest Anti-Smoking Campaign Arrives Next Week

The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb. 11, with TV, print and radio spots on networks like MTV and magazines such as Teen Vogue. Out-of-home ads will appear in places such as bus shelters where teens often pass through. Digital components will include a presence on Twitter, Facebook, YouTube, Instagram and Tumblr. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-06 00:00:00 UTC ]
News tagged with: #long wait #real cost #teen vogue #bus shelters

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PA's week-long #WorkInPublishing campaign launches for 2020

The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 21:16:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house #takes place #publishers association


Puffin dreams big with week-long online festival

Puffin is launching a seven-day online festival in partnership with Waterstones on 8th June, The Festival of Big Dreams, featuring a range of its authors and illustrators including Jacqueline Wilson and Nick Sharratt. Continue reading at The Bookseller

[ The Bookseller | 2020-05-18 04:40:29 UTC ]
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Meredith Is Latest Presenter to Drop Out of Postponed NewFronts Week

Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek

[ AdWeek | 2020-04-14 17:34:21 UTC ]
More news stories like this | News stories tagged with: #digital content #magazine publisher #current climate #year due #newfronts presentation #homes gardens #include people


Relatives of Canadians killed in Ethiopian Airlines crash arrive home with remains after 7-month wait

Members of several Canadian families who lost loved ones in the Ethiopian Airlines crash last March landed at Toronto’s Pearson International Airport Tuesday morning along with seven caskets carrying the remains of their relatives. Continue reading at CBC

[ CBC | 2019-10-22 17:42:52 UTC ]
More news stories like this | News stories tagged with: #pearson


NBC, Fox News and Facebook stop running Trump's anti-immigrant campaign ad

NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fox news


The English patient: bestseller Jin Yong’s long wait for English-language publication

It has been a long road to publication in the English language for Jin Yong, one of China’s most renowned writers, whose footprint on the nation’s cultural landscape is vast. But it may prove to have been worth the wait... Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cultural landscape #english language #long road #english patient #long wait


Latest Omarosa Recording Proves Trump Campaign Duo Lied About “N-Word Tape” Conversation

Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate

[ Slate | 2018-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #manigault newman #book tour #audio recording


Eleanor Oliphant campaign among latest BMS winners

The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


HarperCollins to celebrate 200th anniversary with year-long campaign

HarperCollins Publishers has unveiled a global campaign celebrating two centuries of publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year-long campaign #harpercollins publishers


Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek

[ AdWeek | 2016-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full-page ad #marketing campaigns #people connect #sponsored videos #short period


Twenty years of Harry Potter marked with year-long campaign

Bloomsbury is set to celebrate 20 years of Harry Potter with a year-long campaign, including special anniversary publishing and new projects with key partners. Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #year-long campaign #twenty years


Anger over Penguin's 'anti-Russian' poster campaign

A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at The Bookseller

[ The Bookseller | 2016-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poster campaign


Trade runs pro and 'anti'-Valentine's Day campaigns

The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark side #book trade


Report: Twitter's algorithmic timeline may arrive next week

You’ve heard about it. You’ve read about it. You may have even Tweeted about it. But it looks as if Twitter’s non-chronological “algorithmic” timeline is almost here.According to a BuzzFeed report published Friday, the company plans to unveil its algorithmic timeline “as soon as next week.” An... Continue reading at PC World

[ PC World | 2016-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company plans #ve heard #ve read


I went on a week-long social media diet, and here's what happened

A study of Danish Facebook users published this month found foregoing Facebook for a week increased "life satisfaction" among participants. We went on our own seven-day social media diet to test the theory for ourselves. Continue reading at Stuff

[ Stuff | 2015-11-26 00:00:00 UTC ]
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French Culture Ministry in week-long Tricolore illumination

The French Culture Ministry is illuminating the façade of its main courtyard in the red, white and blue colours of the national flag between 5.30pm and 8.30pm local time every evening for a week in homage to the victims of last Friday’s terrorist attacks in Paris. Continue reading at The Bookseller

[ The Bookseller | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terrorist attacks


Ben Clissitt stays and Jane Bruton arrives in latest Telegraph moves

Telegraph Media Group confirms Clissitt will not be joining Bloomberg as Grazia editor-in-chief lands deputy editor job with focus on lifestyle contentBen Clissitt is staying with Telegraph Media Group and Grazia’s Jane Bruton is taking a senior editorial role in the publisher’s latest... Continue reading at The Guardian

[ The Guardian | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deputy editor #sunday telegraph #daily telegraph


Foyles unveils latest Christmas campaign

Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1st december #london underground


Anti-bullying campaign from RHCP

Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller

[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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