The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost." Initiative is overseeing the media buy.Ads are slated to appear in 200 markets starting Feb. 11, with TV, print and radio spots on networks like MTV and magazines such as Teen Vogue. Out-of-home ads will appear in places such as bus shelters where teens often pass through. Digital components will include a presence on Twitter, Facebook, YouTube, Instagram and Tumblr. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
News tagged with:
#long wait
#teen vogue
The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at Advertising Age
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bus shelters
#teen vogue
#real cost
#long wait
The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 21:16:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#takes place
#publishers association
World Without End topped bestseller lists but was criticised for embracing nuclear powerIn 2019, France’s best known climate expert sat down to work with its most feted graphic novelist. The result? Perhaps the most terrifying comic ever drawn.Part history, part analysis, part vision for the... Continue reading at The Guardian
[ The Guardian | 2024-10-19 04:00:05 UTC ]
More news stories like this | All news stories tagged with:
#bestseller lists
The effort will feature a banned book every Wednesday on DPLA’s social media accounts. Last year, the group launched its Banned Book Club, a program that uses GPS-based “geo-targeting” to enable readers to check out e-book versions of banned books via an e-reader app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#banned book
#e-book
#banned books
#enable readers
A writer hoodwinked the internet into thinking the singer nabbed his book title but he’s not the first author to pull a controversial publicity stuntOn Wednesday, writer Gabriel Smith shared what at first glance seemed to be an email sent by the singer Charli XCX, asking if she could use the... Continue reading at The Guardian
[ The Guardian | 2024-03-01 18:33:32 UTC ]
More news stories like this | All news stories tagged with:
#book title
#good luck
#huge fan
#long line
In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#anti-trump book
News Corp reporter bought a pink doughnut, a soft drink and tobacco as part of a NSW government endorsed media stunt. Plus: cartoonists go their own wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhat happens when... Continue reading at The Guardian
[ The Guardian | 2023-11-03 02:06:22 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#free app
#latest updatesget
#weekly beast
Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot
[ Book Riot | 2023-06-06 15:28:23 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#ya books
#lgbtq children
Ubisoft’s Rocksmith+ subscription service will arrive on September 6th, the publisher announced today. Following a nearly year-long delay, the guitar learning platform will be available on PC exclusively through the Ubisoft Store. With 5,000 songs available at lunch, including tunes from Alicia... Continue reading at Engadget
[ Engadget | 2022-08-30 21:30:41 UTC ]
More news stories like this | All news stories tagged with:
#publisher announced
#technical support
#add effects
#android device
#ll receive
#closed beta
#alicia keys
#year-long delay
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | All news stories tagged with:
#katie fforde
#paperback publication
With Christmas right around the corner, now's the time to make sure you have all your gifts in check and grab any last-minute holiday gifts you may need. Thankfully, there remain a good number of tech deals available, and a good portion of them are still slated to arrive before the holiday if... Continue reading at Engadget
[ Engadget | 2021-12-17 16:45:01 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#buying advice
#extra perks
#music service
#early january
#product page
#google assistant
#compact design
#echo dot
In choreography, the gray areas of copyright law make it difficult to determine what constitutes copyright infringement or plagiarism. Continue reading at The Conversation
[ The Conversation | 2021-07-23 12:13:47 UTC ]
More news stories like this | All news stories tagged with:
#copyright law
#long history
The long run of unit sales of print books posting weekly sales gains over the comparable week in 2020 came to an end last week, with units falling 1.3% compared to the week ending July 11, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#3% compared
#long run
Puffin is launching a seven-day online festival in partnership with Waterstones on 8th June, The Festival of Big Dreams, featuring a range of its authors and illustrators including Jacqueline Wilson and Nick Sharratt. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 04:40:29 UTC ]
More news stories like this | All news stories tagged with:
#puffin
#big dreams
Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#magazine publisher
#current climate
#year due
#newfronts presentation
#homes gardens
#include people
Members of several Canadian families who lost loved ones in the Ethiopian Airlines crash last March landed at Toronto’s Pearson International Airport Tuesday morning along with seven caskets carrying the remains of their relatives. Continue reading at CBC
[ CBC | 2019-10-22 17:42:52 UTC ]
More news stories like this | All news stories tagged with:
#pearson
NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fox news
It has been a long road to publication in the English language for Jin Yong, one of China’s most renowned writers, whose footprint on the nation’s cultural landscape is vast. But it may prove to have been worth the wait... Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cultural landscape
#english language
#long road
#english patient
#long wait
Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate
[ Slate | 2018-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#manigault newman
#book tour
#audio recording
The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing campaigns