Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
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In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek
[ AdWeek | 2016-10-27 00:00:00 UTC ]
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The publisher dives deeper into information and data with latest purchase. The post Hearst Acquires Aviation Service CAMP appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Seemingly at a loss as to how to cost-effectively translate and market its popular manga literature overseas, one Tokyo startup is betting on crowd-sourced funding as the answer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-12 00:00:00 UTC ]
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A book preorder-and-fun run package four months before "Run Fast. Eat Slow." came out, along with a strong Olympic performance by author Shalane Flanagan, helped propel the cookbook onto the bestsellers list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-07 00:00:00 UTC ]
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Hearst Magazines on Tuesday promoted Cosmopolitan editor Joanna Coles to the newly created post of chief content officer. A few hours later, the company named her successor: Michele Promaulayko.Ms. Promaulayko is a Cosmo veteran, having served as executive editor from 2000 to 2008. She also... Continue reading at Advertising Age
[ Advertising Age | 2016-09-06 00:00:00 UTC ]
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Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday
[ Digiday | 2016-08-25 00:00:00 UTC ]
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The Chimney Fire expanded to 24,096 acres Saturday night as fire teams worked to prevent it’s advance towards the historic Hearst Castle and other communities. The fire’s leading edge was about two miles from the National Historic Landmark and museum on Saturday, and firefighters have managed to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-21 00:00:00 UTC ]
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As entertainment director for Hearst Magazines Digital Media, Nojan Aminosharei is responsible for wrangling celebrity talent for shoots across Hearst’s 21 digital brands, ranging from Cosmopolitan to Country Living to Esquire. Coming up with fresh ideas and pulling them off takes a lot of... Continue reading at Digiday
[ Digiday | 2016-08-17 00:00:00 UTC ]
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A new book chronicles the kidnapping of Patty Hearst and its stunning aftermath. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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Simon & Schuster India has appointed Dharini Bhaskar as editorial director of a new line that will publish works by local authors starting in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-02 00:00:00 UTC ]
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Edition M, a new imprint for crime fiction, is the latest addition to Amazon Publishing in Germany. It plans to publish 60 titles by the end of 2016. The post Amazon Starts New Crime Fiction Imprint in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-13 00:00:00 UTC ]
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Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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brightcove.createExperiences(); CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients. When asked if deals actually... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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