Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
News tagged with:
#nina garcia
#bus shelters
#senior vp
#robbie myers
Booksellers were pleased with the start of the official holiday shopping season following strong sales on Black Friday and Small Business Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holiday sales
#strong sales
#black friday
"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media world
Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#post hearst
#development team
Roald Dahl Literary Estate is joining forces with a new crowd-funded audio player for children, Yoto. Continue reading at The Bookseller
[ The Bookseller | 2017-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joining forces
For Robert Webb’s How Not to Be a Boy, Canongate’s Jenny Fry, Anna Frame and Vicki Watson worked closely to deliver a nuanced message to a huge audience. Miriam Robinson spoke to Fry about the campaign’s finer points. Continue reading at The Bookseller
[ The Bookseller | 2017-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robert webb
#huge audience
Random House Books is publishing a guide for start-ups by former Goldman Sachs investment bankers Courtney and Carter Reum. Continue reading at The Bookseller
[ The Bookseller | 2017-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investment bankers
Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand appeared
#magazine media
Hearst began as a newspaper giant but over the years has diversified into broadcasting, consumer magazines and technology. That mix has helped keep the firm atop the Crain’s list of largest... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2017-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer magazines
Rodale is a family-owned company that publishes magazines like Prevention and Runner’s World. Continue reading at The New York Times
[ The New York Times | 2017-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishes magazines
Ending months of speculation, the two parties have reached a deal. The post Hearst Acquires Rodale’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazines appeared
Hearst's purchase of Rodale comes about four months after the publisher put itself up for sale. While little has been shared how Rodale will be integrated into Hearst, it was stated that deal is set to close by early 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher put
Although not quite the sensation of previous Robert Langdon thrillers, The Da Vinci Code author’s latest mystery sold 100,000 copies in its first week Dan Brown’s mastery of something like a code for bestsellers has returned to cheer UK booksellers, with more than 100,000 copies of his latest... Continue reading at The Guardian
[ The Guardian | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest thriller
#british readers
#initial success
#lost symbol
#nielsen bookscan
#harper lee
A publisher roundtable organized by MetaX has lofty ambitions for the technology's applications in digital publishing. The post Why Publishers Should Start Thinking About Blockchain appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#start thinking
#digital publishing
New York Post "Media Ink" columnist Keith Kelly has a report in this morning's paper that makes a current magazineland rumor and presumptionthat Hearst will buy Rodaleseem to be nearly a done deal. Kelly writes,The Hearst board of directors meets Wednesday and is expected to approve the deal to... Continue reading at Advertising Age
[ Advertising Age | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strategic alternatives
Despite a spate of negative headlines dominating the higher education sector over the past few months, booksellers have reported buoyant sales as the Back to University season kicks off. Continue reading at The Bookseller
[ The Bookseller | 2017-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#university season
Multimillion fines are just the start for Facebook and Google, as the world comes to realise how political big tech has becomeIn his wonderful book The Swerve: How the Renaissance Began, the literary historian Stephen Greenblatt traces the origins of the Renaissance back to the rediscovery of a... Continue reading at The Guardian
[ The Guardian | 2017-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#giant corporations
#silicon valley
Magazines still line classic newsstands like this one in Harvard Square in Cambridge, Mass. But the publishing industry has faded. Continue reading at The New York Times
[ The New York Times | 2017-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harvard square
#publishing industry
Online literary magazine Electric Lit’s recent Bodega Project is an appreciative counter to the new tech firm called Bodega. Launched by two ex-Google staffers, Bodega (the start-up) received some harsh criticism this week for threatening the beloved corner stores. The company aims to install... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech start-
#electric literature
#harsh criticism
#company aims
Nina Garcia will be the new editor in chief of Elle, Hearst said Tuesday. Garcia will succeed Robbie Myers, whose exit from Elle was announced on Monday. “Nina is the ultimate Elle woman — her life is incredibly full, she’s curious about everything and she’s passionate about fashion, beauty,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nina garcia
Jump Start Adobe XD provides everything a designer needs, right out of the box. Adobe’s new app, Experience Design CC (better known as XD) is the only design tool on the market today that allows you to design user interfaces, prototype interactions, and then export assets for development right... Continue reading at Betanews
[ Betanews | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#limited time
#market today