Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
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Kyle Kuzma stepped to the free-throw line with 17.8 seconds left and the Lakers clinging to a one-point lead after Dallas’ Harrison Barnes had drilled a three-pointer from the corner with 23.9 seconds left. The arena went quiet when Kuzma stepped to the line, groaned when he missed the first free... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-01 00:00:00 UTC ]
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[caption id="attachment_123566" align="alignright" width="150"] Joanna Coles[/caption] [caption id="attachment_138919" align="alignright" width="150"] Robbie Myers[/caption] Robbie Myers, the longtime editor-in-chief Elle magazine who departed from the brand at the end of last year, is rejoining... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-17 00:00:00 UTC ]
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[caption id="attachment_138663" align="alignright" width="150"] Jessica Pels[/caption] Hearst Magazines announced several changes to its editorial and leadership staff this week, including appointing Jessica Pels, most recently the digital director of Cosmopolitan.com, as editor-in-chief of... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and we are fully committed to them. The complementary strengths of our offerings are what gives us... Continue reading at AdWeek
[ AdWeek | 2018-10-10 00:00:00 UTC ]
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At the Frankfurt Book Fair’s inaugural Audiobook Conference on Wednesday, experts told attendees that the audio book is indeed a global trend with more growth to come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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'What I hadn’t anticipated was just how difficult it is to start a publishing business,' writes Richard Charkin in a Frankfurt installment of his exclusive series for Publishing Perspectives. The post Richard Charkin: How (Not) To Start a Publishing Company, a Case Study appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-09 00:00:00 UTC ]
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The American Bookseller Association’s Pre-Order Task Force, an initiative to encourage customers to pre-order books at 22 indie bookstores around the country, shared encouraging early results at the NCIBA Fall Discovery Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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Independent booksellers have expressed concerns that Waterstones is selling Super Thursday titles ahead of their publication date. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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PublishDrive, a global ebook distribution platform for authors and independent publishers, has introduced a new subscription pricing option allowing authors to pay a flat fee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-03 00:00:00 UTC ]
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The set of Brother, Vertical Networks’ irreverent digital magazine for young men, which publishes daily on Snapchat and Facebook. Continue reading at The New York Times
[ The New York Times | 2018-10-01 00:00:00 UTC ]
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Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
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SAGE has acquired technology start-up Lean Library and its associated products, for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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Across the capital and across the country, booksellers reported brisk sales of Bob Woodward’s 'Fear' on its first day on the shelves. B&N called it the fastest selling adult title in three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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The 25th edition of the Beijing International Book Fair (BIBF) has opened to an "upbeat" and "inspiring" start, with a flurry of rights activity and collaboration between industry figures. Continue reading at The Bookseller
[ The Bookseller | 2018-08-25 00:00:00 UTC ]
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Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age
[ Advertising Age | 2018-08-24 00:00:00 UTC ]
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A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-23 00:00:00 UTC ]
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V. S. Naipaul, the award-winning writer born in Trinidad who settled in England and wrote an astonishing number of great novels and searing works of nonfiction, died over the weekend at the age of 85. After publishing a novel, The Mystic Masseur, and a number of short stories about Trinidad in... Continue reading at Slate
[ Slate | 2018-08-13 00:00:00 UTC ]
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Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek
[ AdWeek | 2018-08-09 00:00:00 UTC ]
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Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age
[ Advertising Age | 2018-08-08 00:00:00 UTC ]
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A federal appellate court has upheld the dismissal of a longstanding antitrust suit against Hearst and Time Inc.—among other current and former magazine publishers—filed by defunct wholesaler Anderson News, LLC, likely ending a legal battle so protracted that several of its original parties no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-07 00:00:00 UTC ]
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