Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a result of the change, but would not say how many people."Our video-focused stories have always been a consistent performer, so we've decided to focus on that format exclusively for the Sweet channel going forward," a Hearst Magazines spokeswoman said in an email statement. "We are currently in development on a slate of new shows, one of which will be called 'Sweet.'" Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-08-24 00:00:00 UTC ]
When this media company tried out a shorter workweek, it saw a boost in morale and productivity. The CEO explains the careful advanced planning this required. In early 2022, business was booming for digital publisher Alpha Brand Media, and staff were struggling to keep up with demand.Read Full... Continue reading at Fast Company
[ Fast Company | 2023-08-06 05:00:00 UTC ]
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Amazon may have just released a new Kindle, but right now, bookworms should set their sights on the fancier Kindle Paperwhite. During the company’s October Prime Day sale, the standard Paperwhite is just $100—$40 off, and the same price as its more basic sibling. At the same cost, it’s a... Continue reading at PC World
[ PC World | 2022-10-12 11:44:18 UTC ]
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Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age
[ Advertising Age | 2018-08-24 00:00:00 UTC ]
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Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age. Edmiston—who was president/CEO of Newsweek before going into media investment banking—was... Continue reading at AdWeek
[ AdWeek | 2012-06-19 00:00:00 UTC ]
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