A certain Hearst glossy wants you to start saying that is 'So Elle'

Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-04 00:00:00 UTC ]
News tagged with: #nina garcia #bus shelters #senior vp #robbie myers

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Avid Reader Press Off to Quick Start

It would be hard for a new imprint to get off to a better start with its first book than the Simon & Schuster imprint did with Lisa Taddeo's 'Three Women.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa taddeo


Hearst Newspapers Announces Leadership Promotions at the San Antonio Express-News

Hearst announced today that Michael Sacks has been named publisher of the San Antonio Express-News. He succeeds Susan Pape, who will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-31 20:28:38 UTC ]
More news stories like this | News stories tagged with: #named publisher #hearst


Google’s plan to improve local news will start in Youngstown, Ohio

Today, Google announced that Youngstown, Ohio, will be the first city in its Compass Experiment, a joint venture with newspaper publishing company McClatchy to revive local news. The announcement couldn't be more timely, as Youngstown's long standing... Continue reading at Engadget

[ Engadget | 2019-07-18 17:49:00 UTC ]
More news stories like this | News stories tagged with: #google announced #joint venture #newspaper publishing


Hearst Newspapers’ Texas Community Group Announces New Leadership

Hearst announced today that Clarice Touhey has been named president of the Texas Community Group for Hearst Newspapers. She succeeds Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-15 23:38:52 UTC ]
More news stories like this | News stories tagged with: #hearst newspapers #named president #hearst


Hearst’s Latest Digital Subs Foray Is $100 Per Year Exercise Videos

Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
More news stories like this | News stories tagged with: #hearst


Carol Smith Succeeds Kevin O’Malley at Hearst | People on the Move

[caption id="attachment_161791" align="alignright" width="150"] Carol Smith[/caption] Carol Smith was promoted to SVP and publishing director of Harper’s Bazaar, Elle and Marie Claire, succeeding SVP, publishing director and CRO Kevin O’Malley, who is retiring. Smith most recently served as the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-11 16:33:55 UTC ]
More news stories like this | News stories tagged with: #thomson reuters #books editor #business operations #copy editor #associate publisher #marie claire #lagardère #publishing director #hearst


Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-11 04:01:02 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #post hearst #consumer products #existing audience #hearst


HQ snaps up Elle deputy editor's take on 'womanhood and blackness'

HarperCollins will publish the debut of Elle UK deputy editor Kenya Hunt entitled GIRL, billed as a "celebration of womanhood, blackness and the possibilities that both contain". Continue reading at The Bookseller

[ The Bookseller | 2019-07-04 18:16:56 UTC ]
More news stories like this | News stories tagged with: #hq snaps #harpercollins


Hearst Magazines Enters SVOD Space With New Fitness App

Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan,... Continue reading at AdWeek

[ AdWeek | 2019-07-01 11:00:38 UTC ]
More news stories like this | News stories tagged with: #fitness app #hearst magazines #apple tv #video content #hearst brands #including men #hearst


Hearst is finding success in YouTube, and is pouring more resources into programming

After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-28 04:01:35 UTC ]
More news stories like this | News stories tagged with: #post hearst #programming appeared #finding success #hearst


Hearst Names Michael Sebastian New Esquire Editor in Chief

Three weeks after Esquire editor in chief Jay Fielden announced his exit, Hearst Magazines has named his successor. Michael Sebastian has been tapped as the new editor in chief for Esquire, overseeing its print and digital content, strategy and operations, said Hearst president and CEO Steven R.... Continue reading at AdWeek

[ AdWeek | 2019-06-10 15:12:45 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #michael sebastian #digital content


Hearst names Michael Sebastian Esquire editor-in-chief

Ad Age veteran Michael Sebastian has been named the new editor-in-chief of Esquire, Hearst Magazines announced today. Sebastian succeeds Jay Fielden, who took over in 2016 and announced his imminent departure last month. Sebastian has had a couple of digital-focused roles at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 14:28:22 UTC ]
More news stories like this | News stories tagged with: #creating content #news department #great storyteller #acting responsively #polished approach #strong teams #cover stories #written extensively #work closely #roles immediately


Hearst names Michael Sebastian editor-in-chief of Esquire

Ad Age veteran Michael Sebastian has been named the new editor-in-chief of Esquire, Hearst Magazines announced today. Sebastian succeeds Jay Fielden, who took over in 2016 and announced his imminent departure last month. Sebastian has had a couple of digital-focused roles at Hearst, in... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 14:28:22 UTC ]
More news stories like this | News stories tagged with: #creating content #news department #great storyteller #acting responsively #polished approach #strong teams #cover stories #written extensively #work closely #roles immediately


Hearst Names First VP of Experiential | People on the Move

[caption id="attachment_159731" align="alignright" width="150"] Liz Morley-Ehrlich[/caption] Hearst Magazines named Liz Morley-Ehrlich as its first VP of experiential and brand partnerships. In this role, she will work to help the company’s portfolio of brands invest further into experiential... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-06 20:21:48 UTC ]
More news stories like this | News stories tagged with: #louis post-dispatch #money magazines #senior writer


Uber to offer helicopter rides in city starting in July

Uber is testing a helicopter service in the city, according to documents outlining the program obtained by Bloomberg. Passengers will be able to use the Uber app to book a flight through the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-06 11:02:42 UTC ]
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Hearst Magazines Hires Its First VP for Experiential

Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in... Continue reading at AdWeek

[ AdWeek | 2019-05-30 17:37:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #brand partnerships #magazine industry


Plan S start date delayed to January 2021

International research funder consortium cOAlition S has delayed the start date of Plan S – the controversial initiative which had aimed to make all government-funded research Open Access from January 2020 – by a year. Continue reading at The Bookseller

[ The Bookseller | 2019-05-30 07:46:23 UTC ]
More news stories like this | News stories tagged with: #start date


Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | News stories tagged with: #ad unit #giving advertisers #social channels


BookExpo 2019: Slow Start to a Buzzy Show

Hundreds lined up to crash the doors as BookExpo opened on Wednesday, as booksellers, publishers and authors convened for another three-day stint of networking and deal-making. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo opened #slow start #buzzy show #hundreds lined #authors convened #three-day stint


BookExpo 2019: Book Sales Off to a Slow Start for 2019

Will "political fatigue" end publishers' six year streak of print sales growth? At a late morning session dubbed The State of the Publishing Industry Today, David Walter, executive director, client development for NPD Books, told BookExpo attendees that growth in print sales is trending down,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #slow start #client development #print sales