Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
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Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Publishers are currently exploring what a return to work will look like, with HarperCollins this week allowing staff to come into the office "for essential reasons" and Hachette and Simon & Schuster confirming a provisional return come September. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 22:45:56 UTC ]
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A teacher created a reading list for young children to start to understand why there are global protests fighting for racial justice. Who: Brittany Smith, a New Jersey-based pre-kindergarten teacher.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-06-05 10:35:13 UTC ]
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It’s never too early to learn that racism is wrong and we should be doing something about it. These books will help show our kids how, writes publisher and bookseller Aimée FeloneDo the work: Layla F Saad’s anti-racist reading list The weight of the world seems heavier than ever right now. The... Continue reading at The Guardian
[ The Guardian | 2020-06-04 07:00:00 UTC ]
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The end of catcalls during her jogs caused an unexpected epiphany for journalist-turned-author Helen Monks Takhar. Continue reading at The Bookseller
[ The Bookseller | 2020-05-22 16:20:58 UTC ]
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A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset. The post The Telegraph, Financial... Continue reading at Digiday
[ Digiday | 2020-05-21 13:49:23 UTC ]
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If the combined libraries of Steam, Xbox Game Pass, Stadia (now with wireless controller support on PC) and all the rest just aren’t enough for you, Dan Cooper has a recommendation: spreadsheets. His latest obsession is a browser-based version of the... Continue reading at Engadget
[ Engadget | 2020-05-06 11:33:37 UTC ]
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Hearst Magazines salutes healthcare heroes... After securing "unprecedented access" for photographer Benedict Evans and his one-person crew, Marion Clemence Grand, to frontline healthcare workers at New York-Presbyterian Hospital on April 9th and 10th, Hearst Magazines kicked off a major print... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-05 17:51:11 UTC ]
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In the first two months of 2020, sales in Lagardère's worldwide publishing group were up 5.3% over the comparable period in 2019, but fell 19% in March. For April, Lagardère said it expects global publishing sales to be down 45% from April 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-30 04:00:00 UTC ]
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Gottwals Books reopened two stores in Georgia yesterday, while Half Price Books is planning to reopen some stores this weekend. In both instances, reopening has resulted in difficult discussions between employees and management. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
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Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
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The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-16 04:00:00 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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Publishing sales got off to a decent start in 2020—but as the new coronavirus increased its grip on the country’s economy, sales have softened. The business outlook for the second quarter is, at best, uncertain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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Bucking the newspaper industry trend, Hearst Corporation has told its newsrooms there will be no layoffs, no furloughs and no Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
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In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
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Penguin Random House UK is the latest U.K. publisher to take cost out of the business in the face of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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Paul Taylor, senior vice president of Hearst and president, chief executive officer and group head of Fitch Group, has been Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-07 21:14:35 UTC ]
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