A certain Hearst glossy wants you to start saying that is 'So Elle'

Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-04 00:00:00 UTC ]
News tagged with: #nina garcia #bus shelters #senior vp #robbie myers

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How to Start a Banned Book Club

Teens across the country are fighting back against censorship and book bans. This guide to how to start a banned book club can help. Continue reading at Book Riot

[ Book Riot | 2022-04-26 10:34:00 UTC ]
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Julia Morgan is best known for designing Hearst Castle. But her achievements reach further.

A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post

[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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Hachette Book Group Plans Return to Offices Starting in Late April

Hachette Book Group employees will begin their return to working from company offices this April, CEO Michael Pietsch has announced to staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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How do you choose a book? Book lists by other writers are a great place to start

Critic Michael Dirda explores book compilations and how they can steer readers to great books. Continue reading at The Washington Post

[ The Washington Post | 2022-03-02 17:00:36 UTC ]
More news stories like this | News stories tagged with: #book lists #great place #great books

Indie Publishers Start to Look Past the Pandemic

Having weathered two trying years, American independent presses are finding themselves hopeful about 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week

[ Media Week | 2022-02-17 16:49:49 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #readers turn #hearst

Toronto author's bestselling novel The Maid started as an idea on a napkin

Canadian author Nita Prose's debut novel The Maid became a New York Times and Canadian bestseller just a few weeks after its release on January 4. Continue reading at CBC

[ CBC | 2022-02-16 09:00:00 UTC ]
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Publishers, Agencies Start Receiving Subpoenas as DoJ-PRH Case Ramps Up

As Penguin Random House and the Department of Justice continue to prepare for an August trial in which PRH hopes to block the government’s effort to kill its acquisition of Simon & Schuster, professionals throughout the industry are finding themselves pulled into the legal fray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Unit Sales Have a Slow Start in 2022

Unit sales of print books fell 13.9% in the week ended Jan. 8, 2022, compared to the first week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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Print Book Sales Get a Bad Start in 2022

Facing tough comparisons to 2021, when sales got off to a strong start compared to 2020, unit sales of print books fell 13.9% last week from the first week in 2021 at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-13 05:00:00 UTC ]
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Pinch of Nom tops the chart as 2022 has record-breaking start

Kay Featherstone and Kate Allinson's Pinch of Nom: Comfort Food (Bluebird) has notched up a second consecutive week and a fourth week in total atop the UK Official Top 50, selling 54,410 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 22:26:58 UTC ]
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The Best Completed Manga Series to Read From Start to Finish

Manga is filled with many ongoing titles, but what if you want to read something that’s finished? Here are the best completed manga series, including Haikyu! by Haruichi Furudate. Continue reading at Book Riot

[ Book Riot | 2022-01-04 11:32:00 UTC ]
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Substack starts 'concerted push' for UK writers with Storr appointment

Substack is starting a "concerted push" to bring more UK based writers to the platform, and has appointed Farrah Storr as a new head of partnerships for the region. Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 08:13:23 UTC ]
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Alex Hyde | 'If I was ever going to write something, I was going to start with this story'

Academic Alex Hyde‘s first novel is a lyrical tale about two women named Violet during the Second World War. Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 18:23:13 UTC ]
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Pacini starts social justice focused fiction publisher Disturbance Press

Society of Young Publishers member Marta Pacini has founded Disturbance Press, a new independent focused on publishing fiction with a social justice theme. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 17:51:01 UTC ]
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Living in a Booktopia: Nash reveals how his retail start-up grew to defy Amazon

Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 10:37:03 UTC ]
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Paul Newman’s memoir—which he started writing in the 80s—will finally be released next fall.

If you’re like me and have a deep appreciation and love of classic Hollywood, then you’ll be delighted to hear that Knopf plans to publish Paul Newman’s memoir in the fall of 2022. The actor, who died in 2008 at the age of 83, began working on his memoir in the 1980s; according to the […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-03 14:46:35 UTC ]
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How did our national parks come to be? A new book explores their rocky start.

Dennis Drabelle’s “The Power of Scenery” chronicles Frederick Law Olmsted’s role in creating gems like Yosemite Continue reading at The Washington Post

[ The Washington Post | 2021-10-29 11:00:00 UTC ]
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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad strategy #strategic partnerships #hearst