Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
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Recently, Lulu Garcia-Navarro, of NPR, asked her Twitter followers to share when and where they first realized that the coronavirus would upend all our lives, and tag their recollections using the hashtag #TheMoment. Responses poured in. “Pi Day,” a tweeter named Beth Ochsner wrote. “We always... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-03-09 13:16:14 UTC ]
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John Murray Press imprint Two Roads has acquired Devorgilla Days: A Memoir of Hope and Healing by Kathleen Hart, a "heart-warming and deeply moving" memoir about recovery, resilience and starting over. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 09:27:36 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Jamie-Lee Nardone, the founder of the newly set up boutique marketing and events agency Black Crow, shares her process for setting up her own PR agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 15:07:37 UTC ]
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More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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Publishing employees who weighed in on a new 'PW' survey are hoping new initiatives will yield results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-31 05:00:00 UTC ]
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Michael Farris Smith’s prequel capitalizes on the copyright expiration of Fitzgerald’s 1925 classic. Continue reading at The Washington Post
[ The Washington Post | 2020-12-29 12:00:00 UTC ]
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Some good news to close out the year! Recently, Roxane Gay announced on Twitter that she’s starting a book club, and anyone can participate. The Audacious Book Club will span at least one year, and the reading list for 2021 has already been finalized: Jenna Wortham and Kimberly Drew, Black... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-21 15:31:37 UTC ]
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A round up of independent bookstore subscription services and care packages created to help these indies survive the pandemic. Continue reading at Book Riot
[ Book Riot | 2020-11-23 11:39:00 UTC ]
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Unit sales of print books increased 18.3% last week, an indication that the early shopping surge that retailers have been hoping for may be taking place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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As Trump and his allies continue their desperate efforts to overturn the election results, there are reports that the soon-to-be former president is planning to launch his own media venture. Mike Allen, of Axios, wrote in his newsletter on Thursday that Trump “has told friends he wants to start... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-13 12:41:44 UTC ]
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Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek
[ AdWeek | 2020-11-11 20:13:08 UTC ]
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2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
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FutureBook celebrates start-ups that are making a unique impact on the book publishing industry. Over the past few years, the judges have rewarded both high-growth start-ups and smaller players transforming the business of books. Previous winners include Reedsy, Kadaxis, Unrd, The Pound Project... Continue reading at The Bookseller
[ The Bookseller | 2020-11-06 02:47:19 UTC ]
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HarperCollins has pre-empted UK and Commonwealth rights for Side Hustle in Progress: A Practical Guide to Kickstarting Your Business from career and entrepreneurship company founder Elizabeth Ogabi. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 19:17:12 UTC ]
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It’s always good news when people want to invest in books, so we’re happy to hear that Molly Stern, the former SVP & Publisher of Penguin Random House’s Crown imprint, is starting a new publishing company in partnership with the independent studio SISTER. (Stern was Michelle Obama’s editor,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-22 12:01:51 UTC ]
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Molly Stern, the former publisher of Crown, is starting Zando, an independent publishing company with an unusual marketing strategy. Continue reading at The New York Times
[ The New York Times | 2020-10-22 09:00:18 UTC ]
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What's the difference between lesbian manga and yuri? Here are 14 F/F manga titles and series a new reader should start with. Continue reading at Book Riot
[ Book Riot | 2020-10-19 10:36:00 UTC ]
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One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot
[ Book Riot | 2020-10-06 10:35:00 UTC ]
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