Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
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Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek
[ AdWeek | 2018-07-26 00:00:00 UTC ]
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Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age
[ Advertising Age | 2018-07-26 00:00:00 UTC ]
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One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Troy Young will succeed David Carey as president of Hearst Magazines following Carey’s announcement last month that he is stepping down from his role after eight years at the helm. In his new position, Young will oversee Hearst Magazines’ global business which includes over 300 print titles and... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
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Charlotte Robertson, sales and marketing director and paperback publisher at Faber, is to leave the company to become managing director of a new literary agency in association with Arlington Management. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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Bloomsbury imprint Absolute Press is to publish an "inspring new approach to home cooking" by Tom Kerridge in December to tie in with a new BBC Two television series. Continue reading at The Bookseller
[ The Bookseller | 2018-07-19 00:00:00 UTC ]
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The owners of Cavalier House Books have bought the customer database and sales history of the now-defunct Forest Sales and Distributing—and now they're building out their distribution business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-13 00:00:00 UTC ]
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Chief executive Charlie Redmayne revealed HarperCollins had begun its third century “incredibly strongly”, at the publisher’s summer party, attended by guests such as David Cameron and Eddie Redmayne. Continue reading at The Bookseller
[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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eBay is one of the go-to places for collectibles and old comic book titles, but now you can also make it a habit to check the website if you're looking for some sweet digital comic deals. The e-commerce platform has teamed up with Madefire to give sh... Continue reading at Engadget
[ Engadget | 2018-06-29 00:00:00 UTC ]
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David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-06-26 00:00:00 UTC ]
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David Carey's announcement that he's stepping down after nine years as president of Hearst Magazines came out of the blue for most employees at the Hearst Corp. division, which publishes brands including Cosmopolitan, Elle, Esquire and Car and Driver. Carey said Monday that he will become a... Continue reading at Advertising Age
[ Advertising Age | 2018-06-25 00:00:00 UTC ]
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[caption id="attachment_61878" align="alignright" width="150"] David Carey[/caption] Months after a $200 million acquisition of one of his company's largest competitors, David Carey has revealed plans to depart Hearst Magazines following eight years at the division's helm. Hearst Corp. CEO... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-25 00:00:00 UTC ]
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Joanna Coles doesn't spend much time online.The chief content officer at Hearst, executive producer on the Freeform series "The Bold Type," and author of the new book "Love Rules," is certainly incredibly busy. But during a brief moment when she wasn't on panels at Cannes she told Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-21 00:00:00 UTC ]
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The starting pistol for Feminist Book Fortnight sounded this weekend, with approaching 50 independent bookshops around the country taking part. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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At BookExpo, Ingram Publishers Services is introducing a seven-month-long promotion to encourage booksellers to sell more books in translation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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In a new effort to strengthen its relationship with mystery readers, the Hachette Book Group has launched Novel Suspects, a vertical that features books, movies, and TV shows devoted to the category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-24 00:00:00 UTC ]
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The Sunday Times profiled members of Generation Identity and made them look like members of a boyband. This dangerous trend of humanising extremists must stopFascism is all the rage these days. Hate is haute, white nationalism is the new black and neo-nazism never looked so good. So the Sunday... Continue reading at The Guardian
[ The Guardian | 2018-05-22 00:00:00 UTC ]
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Strong digital audiobook and backlist sales have countered softer ebook and frontlist sales in this year's first financial quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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For publishers with authors who are non-U.S. citizens or have particularly complex immigration issues, the National Book Foundation has introduced a petition process to determine eligibility to participate in the National Book Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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