Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys: Up to 50 percent of publisher traffic is bot activity, just fake clicks from automated computing programs. Bots account for 11 percent of display ad views and 23 percent of video ads. Digital advertising will take in $43.8 billion next year, and $6.3 billion will be based on the fraudulent activity. Even the top publishers setting up private advertising exchanges to cater to elite brands are unsafe. Ten percent of ad impressions from such premium programmatic campaigns are from bots. Between 3 percent and 31 percent of programmatically bought ad impressions were found to be from bots, with an average of 17 percent. More than half of traffic from third parties claiming to lift publishers' traffic numbers comes from bots. Bots are corrupting retargeted ads, because of more sophisticated user Web histories than actual users, attracting cookie-based ads. Nineteen percent of retargeted ads, the ads that are directed at an intended audience based on previous Web activity, are from bots. Continue reading at 'AdWeek'
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday
[ Digiday | 2015-03-28 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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At a panel about the lack of diversity in the book publishing industry, hosted by PW, a number of publishing warned that the overwhlemingly white makeup of the industry threatens its longterm viability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
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Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Yes, we’ve got full reviews of Google’s new flagship phones as well as its first smartwatch. The phones fare better than the wearable, but we are on the seventh generation of Pixel smartphones, so that’s to be expected.In addition to new software features and Tensor G2 chip, the Pixel 7 Pro gets... Continue reading at Engadget
[ Engadget | 2022-10-13 11:15:44 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Samsung’s Notebook 7 and Notebook 7 Force are laptops designed for a growing audience of PC users who want a premium experience—and enough hardware to get them through work and play without a hiccup. Both laptops offer a sleek, polished aesthetic. In addition, the Notebook 7 Force offers... Continue reading at PC World
[ PC World | 2019-06-03 07:35:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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One of the best cheap tablets you can buy is getting better. On Thursday morning, Amazon revealed upgraded models of its super-popular Fire 7 and Fire 7 Kids Edition tablets, starting at $50 and $100 respectively.Prices haven’t gone up with these refreshes, but Amazon doubled the amount of... Continue reading at PC World
[ PC World | 2019-05-16 14:33:00 UTC ]
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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