Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys: Up to 50 percent of publisher traffic is bot activity, just fake clicks from automated computing programs. Bots account for 11 percent of display ad views and 23 percent of video ads. Digital advertising will take in $43.8 billion next year, and $6.3 billion will be based on the fraudulent activity. Even the top publishers setting up private advertising exchanges to cater to elite brands are unsafe. Ten percent of ad impressions from such premium programmatic campaigns are from bots. Between 3 percent and 31 percent of programmatically bought ad impressions were found to be from bots, with an average of 17 percent. More than half of traffic from third parties claiming to lift publishers' traffic numbers comes from bots. Bots are corrupting retargeted ads, because of more sophisticated user Web histories than actual users, attracting cookie-based ads. Nineteen percent of retargeted ads, the ads that are directed at an intended audience based on previous Web activity, are from bots. Continue reading at 'AdWeek'
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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A quarter century of a Gen X classic, a new children's literature museum opens, and yes everyone is trying to get you to play their crossword. Continue reading at Book Riot
[ Book Riot | 2024-04-01 20:48:47 UTC ]
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Workers at Oxford University Press are threatening to strike, alleging the publishing house is moving jobs abroad and has stonewalled the union in salary negotiations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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Book piracy is costing the Italian book market more than a quarter of its overall value, according to a study commissioned by the AIE. The post Piracy in Italy: Study Shows Book Industry Losing €705 Million Annually appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-08 22:07:51 UTC ]
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When I began writing my unborn son a letter in 2018, a book was the furthest thing from my mind. I wasn’t trying to unpack the countless ways in which the words “all men are created equal” have failed us in this country. Instead, I was thinking that I would write a letter, something that […] The... Continue reading at Electric Literature
[ Electric Literature | 2024-03-05 12:00:00 UTC ]
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Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget
[ Engadget | 2024-03-04 16:30:21 UTC ]
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“I Don’t Want To Die Poor” author Michael Arceneaux discusses his upcoming book and his fight for representation. Continue reading at HuffPost
[ HuffPost | 2024-03-04 10:45:07 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Comics retailers, publishers, and distributors discussed a changing distribution landscape, a new metadata system for publishers and retailers, and more at the annual retailer meeting, held February 22–24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-26 05:00:00 UTC ]
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When I was ghostwriting full-time, I produced twenty books in fourteen years. Thanks to a suggestion from my literary agent, I realized a ghostwriter might make a great heroine—they’re under tremendous pressure, often while adjacent to the fame machine—so Mari Hawthorn, the ghostwriter at the... Continue reading at Electric Literature
[ Electric Literature | 2024-02-15 12:05:00 UTC ]
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IVP lands Natasha Smith’s book of hope and healing for the grieving Black woman; Our Daily Bread signs Bible study expert Mariel Davenport to a three-book deal; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Gains in both the children's/young adult books and religion categories were enough to offset declines in the other major segments in November at the 1,225 publishers that report sales to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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How many stories does it take to get to know a place? Lifelong residents may write confidently of their homeland, but among the travelogs and novels and poems and memoirs that give shape to a city, I’m partial to books written from the perspective of those still calibrating their relationship... Continue reading at Electric Literature
[ Electric Literature | 2024-01-10 12:00:00 UTC ]
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The AAP StatShot report for October shows US book publishing revenues at US$10.6 billion in the first 10 months of 2023. The post AAP StatShot: US Industry Was Up 1.8 Percent in October appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-09 20:42:57 UTC ]
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Results were buoyed by strong sales in higher education course materials, which were up 17.9%, and at religious presses, which saw a 12.2% bump, in conjunction with a 1.5% increase in sales of adult books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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