This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Penguin Press buys the sophomore novel by Massachusetts Book Award–winner Celeste Ng, the creator of Origami Yoga lands a picture book deal at Abrams, Irish author Liz Nugent sells two books to Gallery, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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This week: an atmospheric Victorian thriller, plus the latest from Laurie Halse Anderson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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After investing millions of dollars in education and opening their own private K-12 school this year, pediatrician Priscilla Chan and her Facebook-founding husband, Mark Zuckerberg, announced Wednesday that they will invest $3 billion over the next decade to fight diseases. The funds will come... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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This is the final part of a three-part cyberpunk comics list, enjoy and fight the system! Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-25 00:00:00 UTC ]
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As publishers try to figure out how much content to share on Facebook, the social giant is quietly making moves that may leave new publishers feeling as if they have no choice but to share content on it. As of this summer, publishers will no longer be able to sign up for access to Domain... Continue reading at Digiday
[ Digiday | 2016-08-22 00:00:00 UTC ]
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J.K. Rowling offers additional reading for your commute to Hogsmeade. The post J.K. Rowling Is Releasing 3 E-Books of Secret Hogwarts History appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-08-18 00:00:00 UTC ]
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The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
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Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
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A New York campus preps for a downtown bookstore; a collegiate-themed restaurant and bookstore in Pennsylvania merge; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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TV Guide Magazine appoints west coast bureau chief, Esquire hires two, and more... The post Vogue.com Site Director Departs | People on the Move – 8.3.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-03 00:00:00 UTC ]
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Google’s effort to give the web a speed boost is pressing more firmly on the gas pedal.The Accelerated Mobile Pages Project is moving beyond news sites to include other destinations on the web. Google is partnering with sites like eBay along with several publishers in pushing the effort along.... Continue reading at PC World
[ PC World | 2016-08-03 00:00:00 UTC ]
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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A tweet from theatre data analyst Victoria O'Brien showing how she met and married former Waterstones bookseller Jonathan O'Brien has gone viral with over 24,000 favourites. Continue reading at The Bookseller
[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at AdWeek
[ AdWeek | 2016-07-11 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 3, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-09 00:00:00 UTC ]
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Best known for his best-selling fantasy book series Time Riders, author Alex Scarrow's latest novel, Remade, takes him firmly into the realm of horror. Continue reading at BBC News
[ BBC News | 2016-06-22 00:00:00 UTC ]
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The Guardian is bringing its children’s books website to an end next month because of financial constraints. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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As the IDPF considers a merger with W3C, Brian F. O'Leary makes a case for why all publishers should join the W3C to help shape the future of ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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