This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
News tagged with:
#gay rights
#climate change
#revealed today
#social sharing
#traditional media
The Commission ruled last week that booksellers must now fulfill orders from customers anywhere in the European Union. Some fear the shift will force small and medium-sized booksellers out of the ebook business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european commission
#european union
#ebook business
At outlets that report to NPD BookScan, unit sales of print books were 3% higher in the week ended Apr. 30, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
#3% higher
Mainstream publishing, despite its heavily female workforce, has serious gender pay gap issues—but at independent houses, it's a woman's woman's woman's world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie publishing
#mainstream publishing
#independent houses
Author Jussi Adler-Olsen was on a roll abroad last month, placing books in the top ten of bestseller lists in France, the Netherlands, and Germany. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top ten
#bestseller lists
New York Gov. Andrew Cuomo earned $783,000 for his memoir, which has sold only 3,200 copies since it was published 2½ years ago, the Buffalo News reports. Cuomo's “All Things Possible: Setbacks and Success in Politics and Life” was published by the Harper Collins imprint Harper in October 2014.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew cuomo
Independent publishers would struggle to pay for better internet speeds and large publishers would deal with onerous taxes and competitive disadvantages. The post Surprise, small publishers screwed the most by net-neutrality rules appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post surprise
#independent publishers
#large publishers
Echo Dot is a hands-free, voice-controlled device that uses Alexa to play music, control smart home devices, provide information, read the news, set alarms, read audiobooks from Audible, and more. In fact, new Alexa "skills" are being created all the time. Tell Alexa to start your usual order at... Continue reading at PC World
[ PC World | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#echo dot
#voice-controlled device
#play music
#provide information
#quietly published
Four crime novels hit our Hardcover Fiction list, including the #1 book in the country, ‘Mississippi Blood.’ Plus ‘The Zookeeper’s Wife’ and ’13 Reasons Why’ sell well ahead of their big and small-screen debuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
More news stories like this |
Threshold buys a conservative novelty book, Maggie Stiefvater’s new YA goes to Scholastic, Hachette invests in a millennial money guru, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#maggie stiefvater
This week: an absorbingly creepy debut novel set in a decaying old mansion, plus Mary Gaitskill's excellent essay collection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mary gaitskill
Amazon has acquired Middle Eastern e-commerce website SOUQ.com in a deal referred to as "the biggest-ever technology M&A transaction in the Arab world". Continue reading at The Bookseller
[ The Bookseller | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arab world
Glorious weather did not deter the French from attending the four-day Paris book fair or Livre Paris, which ended last night with a 3% increase in visitor numbers to nearly 160,000 from 155,000 last year. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sun shines
#livre paris
#3% increase
#visitor numbers
A look at Jessica Lessin at her subscription tech news site, why Google is beating out Facebook for publisher hearts and minds, the lonely plight of the agency Republican, and why scale isn't dead yet. The post Best of the week: Subscription sites like the Information can thrive, but scale isn’t... Continue reading at Digiday
[ Digiday | 2017-03-24 00:00:00 UTC ]
More news stories like this |
Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#rival google
#audience network
Folio: Looks at Social Media Success. The post Inked Magazine Drives Breast Cancer Awareness in Viral Facebook Live | Behind the Screens appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-14 00:00:00 UTC ]
More news stories like this |
Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook groups
#viral publisher
#distribute content
The European Court of Justice has said VAT on ebooks cannot be reduced to that of printed books. Continue reading at The Bookseller
[ The Bookseller | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european court
#printed books
Elsevier marginally increased its sales and profits in 2016, in spite of what it described as "steeper declines" for print books sales than in recent years, "reflecting market conditions". Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this |
Media outlets published video of cyclist responding to catcallers without checking its authenticity. The race for clicks is undermining claims people should trust the newsEven as the media continues to take Facebook to task over its fake news problem, many parts of the news business are doing... Continue reading at The Guardian
[ The Guardian | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#news business
#tuesday evening
Amazon is said to have begun searching for high street locations in central London. Continue reading at The Bookseller
[ The Bookseller | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#central london