This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian
[ The Guardian | 2016-06-07 00:00:00 UTC ]
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Nashville gets a bookstore of 'Her' own; a Bay Area bookstore is seeing double; a Bainbridge Island store changes hands; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Laughing Star Wars Chewbacca mask lady drives James Corden to work, Simpsons actor has a treat for graduates and a very happy wolfGame of Thrones fans who enjoy the cutting jibes and razor-sharp wit of Tyrion Lannister will love our Family Guy parody featuring Stewie Griffin as the Peter... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
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Trade bodies representing publishers and booksellers in Europe have welcomed the fact that new European Commission rules on geo-blocking do not apply to ebooks, for the time being. Continue reading at The Bookseller
[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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As Germany's publishing industry reels from a Supreme Court ruling on copyright levies that could plunge some houses into bankruptcy, legal counsel to the Börsenverein tells us that a Constitutional Court challenge will be attempted. The post Dr. Jessica Sänger: Germany’s Börsenverein Will Back... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-20 00:00:00 UTC ]
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The website, which hosts a digital community of more than 385,000 readers, has undergone a significant facelift and will place a heavier influence on long-form content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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The books community that my site joined was driven by enthusiasm not clicks, goodwill and not money – and that culture has goneI miss the internet. I know that, technically, the internet still exists. It’s the Facebook-, Twitter-filtered series of algorithms designed to put cat videos, think... Continue reading at The Guardian
[ The Guardian | 2016-05-16 00:00:00 UTC ]
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Members of the Society of Authors say current government policy on teaching children writing is destroying their enjoyment and creativity. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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With a goal of combining forces by January 2017, W3C and IDPF formalize their plans in an announcement ahead of BookExpo America. The post World Wide Web Consortium and IDPF Confirm They’re Exploring Merging appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-10 00:00:00 UTC ]
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It’s the groundbreaking comic whose characters have aged along with its readers – and Neil Gaiman is a huge fanAt the turn of the 1980s, if you wanted to read comics, you were pretty much confined to Spider-Man, Superman and their Spandexed stablemates at Marvel and DC. The underground comic... Continue reading at The Guardian
[ The Guardian | 2016-05-10 00:00:00 UTC ]
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A court ruling that ends the decades-long practice of distributing copyright levies equally between authors and publishers is rocking Germany’s book industry. Continue reading at The Bookseller
[ The Bookseller | 2016-05-09 00:00:00 UTC ]
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In religion and spirituality publishing news today: a lawsuit issued by Scientology leader David Miscavige against a U.K. publisher, an appeal against censoring children’s books, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
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Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from... Continue reading at AdWeek
[ AdWeek | 2016-04-15 00:00:00 UTC ]
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See the first glimpse of the Sherlock star as the Marvel superhero and Sophie Turner do witty Jon Snow and Justin Bieber impressionsBenedict Cumberbatch has been filming in New York, Oxford, London and Nepal for his latest film release, Doctor Strange. For those unfamiliar with the Marvel... Continue reading at The Guardian
[ The Guardian | 2016-04-15 00:00:00 UTC ]
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The Federal Communications Commission is moving quickly on new privacy regulations for internet service providers, but the Association of National Advertisers is saying "not so fast."It has asked the FCC to slow the process by asking for more time to weigh in on 147 pages of a proposal that... Continue reading at Advertising Age
[ Advertising Age | 2016-04-14 00:00:00 UTC ]
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A Q&A with author Ros Barber, 24 books to read for inspiration, and the Bible ranking among the most challenged books of 2015 are a few of the topics causing a stir in the religion and spirituality publishing industry today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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Enter The 2016 Innovation By Design Awards now through May 5! At F8, Facebook's massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook's messaging app. Messenger now boasts 900 million users per month, which presents a tantalizing user base for... Continue reading at Fast Company
[ Fast Company | 2016-04-12 00:00:00 UTC ]
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Publishers looking to make their content more visible on Web pages can try following a number of best practices that have risen up in recent years. These practices include the following: Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 3, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Sphere non-fiction has acquired a debut health and fitness book by Instagram sensation Faya Nilsson, a personal trainer and winner of Cosmopolitan’s Lifestyle Blogger of the Year for her blog, fitnessontoast.com. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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