This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Kudos has acquired television rights to "break-out" thriller Viral by Helen FitzGerald, after a "hotly" contested auction. The book is about mothers, daughters and a viral sex tape, and tells the story of one mother’s quest for truth and vengeance following the online shaming of her... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Jackie Collins' Buddhist beliefs and Pope Francis's White House address are among the most-talked topics online today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
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When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Children's books boosting the global publishing industry. Here's what you need to know to capitalize on this opportunity. The post 3 Key Takeaways from the Nielsen Children’s Book Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-18 00:00:00 UTC ]
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Time Warner Cable will be televising Friday night's nonleague game between Gardena Serra and host Narbonne. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-15 00:00:00 UTC ]
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Are adult coloring books a new spiritual practice? What can Christians can learn from Confucius? These are a few of the questions answered in popular news items today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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'The Girl in the Spider's Web,' David Lagercrantz's continuation of the late Stieg Larsson's Millennium series, took the top spot on Apple's iBooks bestseller list for the week ended September 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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'Macanudo' by Liniers is the most popular comic strip in Argentina, and its singular humor, beautiful linework and endearing characters have no problem translating to a new audience in this third collection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-02 00:00:00 UTC ]
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Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
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Neil Gaiman is no stranger to having his books banned. Here the author of Coraline and The Graveyard Book talks about controversial books in libraries, censorship threats to graphic novels and why freedom of speech is not the freedom to harassDo you remember reading any books as a child that... Continue reading at The Guardian
[ The Guardian | 2015-08-29 00:00:00 UTC ]
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Initial reviews for David Lagercrantz’s The Girl in the Spider’s Web (MacLehouse), the fourth novel in the late Stieg Larsson’s Millennium series, have been largely favourable, with the Telegraph giving the book four stars and the Guardian saying “Lagercrantz has constructed an elegant... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Our ongoing series on illustrated book publishing in the US looks at the changing retail landscape for specialty and illustrated titles. The post Finding the Consumer for US Illustrated Books (Part 3) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
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Bookshops are gearing up for a mini Super Thursday today (27th August) following the release of two big hitting titles – the fourth installment of the Millennium series, The Girl in the Spider’s Web (MacLehose Press), and Terry Pratchett’s last book The Shepherd’s Crown (Doubleday Children’s). Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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From virtual reality films to self-published books, the entertainment world is full of exciting new ideas. The post 6 Rules for Making Movies in the VR Age appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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This week's spirituality and religion news round-up includes another controversy for 'Fun Home,' a single mom's advice about loneliness, and 26 books for a "spiritual but not religious" reader today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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Sherry Gore left behind a life dominated by tragedy and sorrow when she became one of the few people to join the Amish from the outside. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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