This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Sarah Knight was sick of commuting, P&L statements and eating salad at her desk at Simon & Schuster, so she quit to freelance and seek happiness. The post Sick of P&L Statements, Literary Editor Quits, Gets Web Kudos appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-22 00:00:00 UTC ]
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For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
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Terry Pratchett’s daughter has said she does not intend to write any Discworld novels, or give “anyone else permission to do so”. The legendary fantasy writer died in March this year at the age of 66. He had been suffering from Alzheimer’s. Pratchett finished writing the 41st book of his... Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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Female authors replace male pastors on Christian publishers' lists; a grant to an LGBT group--at Wheaton College? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
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BookClubbish is a new site devoted to book-and-pop-culture-related content, from titles across all publishers, to be shared with with readers, booksellers, librarians, book bloggers and book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
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The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing... Continue reading at AdWeek
[ AdWeek | 2015-06-04 00:00:00 UTC ]
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Nelson DeMille’s 19th novel, and the seventh in his John Corey series, debuted at #3 on Apple’s iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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Now in its 45th year, the Feminist Press is pushing the boundaries of what “feminism” means. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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John M. Templeton Jr. dies; Thomas Merton remembered; the legacy of Richard John Neuhaus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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In a major victory for book publishers, the UK's High Court has ordered internet service providers (ISPs) to block several sites offering pirated ebooks. The decision means that BT, Sky, Virgin Media, TalkTalk and EE now have 10 days to comply and e... Continue reading at Engadget
[ Engadget | 2015-05-27 00:00:00 UTC ]
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The UK's biggest broadband providers will shortly start blocking seven of the most popular websites used by eBook pirates. Continue reading at BBC World
[ BBC World | 2015-05-27 00:00:00 UTC ]
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Total revenue rose 3% at Indigo Books & Music in the year ended March 28, 2015 over fiscal 2014, and its net loss fell from $31 million last year to $3.5 million in fiscal 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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Design details send all sorts of cues to users. Make sure you know what your visuals are saying. This is the second in a series of excerpts from the ebook Interaction Design Best Practices: Mastering the Tangibles by Jerry Cao, Kamil Zieba and Matt Ellis of UXPin, a UX design platform.Read Full... Continue reading at Fast Company
[ Fast Company | 2015-05-19 00:00:00 UTC ]
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Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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Pandora's propensity for litigation is pretty storied by this point, but it seems like the internet-radio outfit's luck has run out. A New York judge has ruled that Pandora must raise its payout rates to Taylor Swift's music publishing house BMI, fro... Continue reading at Engadget
[ Engadget | 2015-05-16 00:00:00 UTC ]
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Facebook aims to speed up the delivery of news on the companys mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebooks iPhone app.People already share a lot of articles on Facebook, particularly on... Continue reading at PC World
[ PC World | 2015-05-13 00:00:00 UTC ]
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[Sponsored Content] Multi-platform publishing has evolved from a buzzword to a business necessity. The idea is to get similar or related content onto multiple channels in order to reach and appeal to more people. The reasons for it are many, but here are a few. The post 3 Principles to... Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
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Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and... Continue reading at Digiday
[ Digiday | 2015-05-07 00:00:00 UTC ]
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