This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we... Continue reading at Advertising Age
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated.... Continue reading at Digiday
[ Digiday | 2015-03-09 00:00:00 UTC ]
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Isn't it ironic that tiny nuances of tax law can often cause colossal results out in the real world? It's one of those judgments that has rocked Europe after its highest court ruled that ebooks aren't actually goods at all. Currently, paper books so... Continue reading at Engadget
[ Engadget | 2015-03-05 00:00:00 UTC ]
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E-books must be subject to the full rate of value-added tax (VAT), and European Union countries may not extend tax exemptions for books to include ebooks, the EU’s highest court ruled Thursday, adding that it considers downloadable ebooks to be services.Most EU member states, with the exception... Continue reading at PC World
[ PC World | 2015-03-05 00:00:00 UTC ]
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Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday
[ Digiday | 2015-03-05 00:00:00 UTC ]
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It's never been easier to spread fake news online. Publishers, driven by publishing economics to publish faster, are playing fast and loose with the facts, readers are spreading information they though they could trust and Facebook, up until very recently, has taken a backseat to fixing things.... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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Bloomsbury, Hardie Grant and Quadrille have launched Cooked, a subscription site featuring full cookbooks from the publishers' lists, in the UK. The site, originally launched in Australia, goes live today (26th February) in the UK, and features 22,000 recipes, alongside additional content such... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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Wordpress is one of the most popular Web publishing platforms. The vast catalog of plugins is part of what makes Wordpress so powerful, but it can also be the Achilles heel. According to security researchers at Sucuri there are a million-plus Wordpress sites exposed to serious risk, thanks to a... Continue reading at PC World
[ PC World | 2015-02-26 00:00:00 UTC ]
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Nearly two weeks after the premiere of the 'Fifty Shades of Grey' film, books in E.L. James’s series continue to dominate Apple’s chart. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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HarperCollins will publish three children’s classics by Charlotte’s Web author E B White as ebooks for the first time this March. Charlotte’s Web and Stuart Little, both written by White and illustrated by Garth Williams, will be published digitally along with The Trumpet of the Swan,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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Launched in 2013, Novl is a community website that was set up to be a central location for the social media activities of authors at Little, Brown Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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As the cultural debate over the film American Sniper continues to swirl, the book on which it is based held the top three spots on the print bestseller list last week, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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Complex Media, a network of lifestyle and culture websites for young men, has acquired Collider.com, a news and information site that covers movies, television and video games.Founded by Steve "Frosty" Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-23 00:00:00 UTC ]
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A Dutch appeals court has forced the closure of online ebook reseller Tom Kabinet until the company can prove all books for sale were legally obtained. The post Dutch Court Shutters Ebook Resale Site…For Now appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-21 00:00:00 UTC ]
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'Girl on the Train,' the hot debut novel of the season, made a strong showing but couldn't dethrone 'American Sniper' from the top of the Apple iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Booksellers have criticised the Man Booker Prize's change of stance on the print availability of longlisted titles as “disappointing”. However others have applauded the ruling, saying publishers must be able to set publication dates as they wish. Continue reading at The Bookseller
[ The Bookseller | 2015-01-14 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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The Man Booker Prize has made significant tweaks to its rules for 2015, abandoning its former rule on the availability of print books following the longlist announcement, placing time limits on the eligibility of titles published outside the UK, and defining the term "publisher" more closely. Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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