‘Narcissism works really well': Why Time magazine created a site for its interactive stories

For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past three years. Not only are they a traffic magnet, they keep people on the site longer (many of Time’s have a reading time of 70 seconds), a metric that’s increasingly interesting to advertisers. The post ‘Narcissism works really well': Why Time magazine created a site for its interactive stories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-22 00:00:00 UTC ]

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News Corp says misinformation bill might restrict its news sites because of comment sections

Contentious proposed bill would exclude professional news content, but News Corp worried that it would be considered a media serviceFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNews Corp has raised concerns the federal... Continue reading at The Guardian

[ The Guardian | 2024-10-17 06:17:31 UTC ]
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Patrick Radden Keefe Has One Big Rule for His Reading Time

“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times

[ The New York Times | 2022-06-23 09:00:21 UTC ]
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Patrick Radden Keefe Has One Big Rule for His Reading Time

“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times

[ The New York Times | 2022-06-23 09:00:21 UTC ]
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News Corp agrees deal with Google over payments for journalism

News Corp will receive ‘significant payments’ to feature news outlets in Google’s News ShowcaseGoogle and Rupert Murdoch’s News Corp have signed a multi-year partnership that will lead to the search engine paying for journalism from news sites around the world, including the Wall Street Journal,... Continue reading at The Guardian

[ The Guardian | 2021-02-17 17:11:57 UTC ]
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Letting another drastic climate report go by

Early yesterday, the United Nations Environment Program published its annual assessment of greenhouse gas emissions. It described its own findings as “bleak.” Global emissions have risen by 1.5 percent every year for the past decade; top polluters including the US—which is busy pulling out of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-27 13:08:51 UTC ]
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Time magazine owner suggests it shouldn't be a weekly anymore

Time magazine's current owner has some advice for billionaire Marc Benioff and his wife, who are acquiring the iconic publication: Its days as a weekly should probably be over.Meredith Corp., the publisher that agreed to sell Time for $190 million last month, suggests that the title will need an... Continue reading at Advertising Age

[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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Salesforce's Marc Benioff is buying Time magazine, boosting his influence

Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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News groups ask Facebook to stop treating media ads like political ads

News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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For News Publishers, Facebook Is a Less Reliable Friend

As Facebook’s share of traffic to news sites has been falling sharply since early last year—and will only decline more—Google AMP has been on the rise. Continue reading at Wired

[ Wired | 2018-03-12 00:00:00 UTC ]
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BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in... Continue reading at Advertising Age

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
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I run a small, independent magazine. I worry Facebook will kill us off | Nathan Robinson

For independent and non-profit outlets, small shifts in algorithms – as Mark Zuckerberg just introduced – can pose an existential threatFacebook’s recent company announcement should scare anyone who values independent and non-profit media.In response to mounting criticism over its role in... Continue reading at The Guardian

[ The Guardian | 2018-01-21 00:00:00 UTC ]
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Why is the cover of Fire and Fury so ugly?

The bestselling Donald Trump exposé has a startlingly bald, plain cover – but that is in keeping with the no-frills conventions of the politics genreDonald Trump and subtlety do not go together naturally, but the cover of Michael Wolff’s bestselling White House exposé Fire and Fury greets the... Continue reading at The Guardian

[ The Guardian | 2018-01-10 00:00:00 UTC ]
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Dan Bigman, Veteran Business Editor, Joins Chief Executive Group | People On the Move

Nancy Gibbs steps down from Time Magazine, Garage taps a new editor-in-chief, and more... The post Dan Bigman, Veteran Business Editor, Joins Chief Executive Group | People On the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-13 00:00:00 UTC ]
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Boycott This: Why Tuning Out the Inauguration Is a Futile Gesture

Donald J. Trump today placed his normally-proportioned left hand on the inaugural Bible and, in front of a crowd of citizens gathered on the National Mall and a TV audience in the tens of millions, the real estate developer and reality show star was sworn in as the 45th President of the United... Continue reading at Advertising Age

[ Advertising Age | 2017-01-20 00:00:00 UTC ]
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What 8 Creative Chiefs Are Reading Right Now

Between client meetings, brainstorm sessions and pitch preparations, time is sparse for chief creative officers, but that doesn't mean they're too busy to energize their creative juices by squeezing in reading time. Check out what books (or audiobooks), in genres from mystery and thriller to... Continue reading at Advertising Age

[ Advertising Age | 2016-10-21 00:00:00 UTC ]
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Google's Accelerated Mobile Pages project spreads to more of the web

Google’s effort to give the web a speed boost is pressing more firmly on the gas pedal.The Accelerated Mobile Pages Project is moving beyond news sites to include other destinations on the web. Google is partnering with sites like eBay along with several publishers in pushing the effort along.... Continue reading at PC World

[ PC World | 2016-08-03 00:00:00 UTC ]
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Facebook endorsements are good for news sites, but where's the money?

Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian

[ The Guardian | 2016-06-07 00:00:00 UTC ]
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‘Facebook is everything to us’: How Little Things grew to 50 million users in under three years

Feel-good publisher Little Things has built an audience of 50 million users a month thanks to Facebook -- and it's profitable. CEO Joe Speiser joined the Digiday Podcast to discuss how the publisher grew out of its roots as a pet-food retailer, why he's not too worried about being overly reliant... Continue reading at Digiday

[ Digiday | 2016-05-13 00:00:00 UTC ]
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BEA 2016: Discovering Italian Writers

Despite the popularity of bestselling Italian author Elena Ferrante, who was recently named one of Time magazine’s 100 most influential people, the flow of translations between the U.S. and Italy continues to be one-sided. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek

[ AdWeek | 2016-01-27 00:00:00 UTC ]
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