‘Narcissism works really well': Why Time magazine created a site for its interactive stories

For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past three years. Not only are they a traffic magnet, they keep people on the site longer (many of Time’s have a reading time of 70 seconds), a metric that’s increasingly interesting to advertisers. The post ‘Narcissism works really well': Why Time magazine created a site for its interactive stories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-22 00:00:00 UTC ]

Other news stories related to: "‘Narcissism works really well': Why Time magazine created a site for its interactive stories"


Who’s winning at tech news on the Web

The tech space is crowded with news sites. Some, however, have been more successful than others. Gadget site CNET, for example, has attracted the largest audiences to its site and to its videos on YouTube and Facebook. When it comes to social, the most successful publisher of tech news is The... Continue reading at Digiday

[ Digiday | 2016-01-11 00:00:00 UTC ]
More news stories like this


Facebook to Test New E-Commerce Marketplace, Shoppable Ads

Facebook is looking to sell retailers on selling more products through Facebook.After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including... Continue reading at Advertising Age

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this


Internal training documents reveal how Facebook tackles diversity, bias, and discrimination

Workforce diversity is something that has been brought into sharp focus in recent months as companies such as Amazon, Microsoft, and Facebook reveal the make-up of their staff. White, middleclass, male employees dominate the world of technology, and this is certainly the case at Facebook -- even... Continue reading at Betanews

[ Betanews | 2015-07-29 00:00:00 UTC ]
More news stories like this


‘Narcissism works really well': Why Time magazine created a site for its interactive stories

For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday

[ Digiday | 2015-06-22 00:00:00 UTC ]
More news stories like this


Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
More news stories like this


Time 100 adds Haruki Murakami to list of world's most influential figures

Japanese novelist is joined by Nigeria’s Chimamanda Ngozi Adichie in famous ranking of the people ‘shaping the future’Japanese novelist Haruki Murakami has been named one of the world’s 100 most influential people by Time magazine, backed by Yoko Ono as “a valuable voice for peace” as Japan’s... Continue reading at The Guardian

[ The Guardian | 2015-04-17 00:00:00 UTC ]
More news stories like this


Facebook Claims Newsfeed Dip for News Sites Was a Mere 'Bug'

Facebook giveth traffic. Hath Facebook taken it away?   The social network said on Tuesday afternoon that it had given news publishers underwhelming data reports about how many people see posts on its NewsFeed. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
More news stories like this


The Week closes off comments to avoid 'acrimonious' hijackers

Magazine loses patience with ‘pseudonymous commenters’ who indulge in ‘vitriolic personal insults’The Week is closing off its comments threads. The US-based online version of the magazine that publishes and summarises articles from national and global media has run out of patience with... Continue reading at The Guardian

[ The Guardian | 2014-12-16 00:00:00 UTC ]
More news stories like this


Pulitzer Prizes Expand Eligibility in Feature and Investigative Categories

The Pulitzer Prizes in journalism, which honor the work of American newspapers and news sites, have expanded eligibility for two prize categories, Investigative Reporting and Feature Writing, to include many online and print magazines, the Pulitzer P ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-08 00:00:00 UTC ]
More news stories like this


People on the Move | 4.2.14

Time magazine has announced several staff changes to its editorial team: • Tom Weber has been promoted to executive editor. He was previously serving as assistant managing editor. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-03 00:00:00 UTC ]
More news stories like this


Bezos in contention for TIME accolade

Amazon founder Jeff Bezos has been named as one of 10 contenders for TIME magazine’s Person... Continue reading at The Bookseller

[ The Bookseller | 2013-12-09 00:00:00 UTC ]
More news stories like this


You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
More news stories like this


Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this


Time magazine breastfeeding cover: A shocking 'stroke of genius'

Time magazine's breastfeeding cover story asks: "Are You Mom Enough?" But it might as well ask: "Who Says Print Is Dead?" Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-11 00:00:00 UTC ]
More news stories like this


What He's Reading: Hearst Magazines' David Carey

As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York

[ Crains New York | 2012-03-25 00:00:00 UTC ]
More news stories like this


News Sites on the Mobile Web: Vast Room for Improvement

Many news publishers focus their mobile strategies on platform-specific apps—but the mobile web may actually be more important, since a mobile website is easier to discover, link to, and share from a mobile device. Damon Kiesow, senior prod ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this


Google unveils mobile-formatted news magazine Currents

Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews

[ Betanews | 2011-12-09 00:00:00 UTC ]
More news stories like this


In E-Books, Publishing Houses Have a Rival in News Sites

Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times

[ The New York Times | 2011-09-19 00:00:00 UTC ]
More news stories like this


Time Magazine Rolls Out Print/Digital Subscriptions -- And Puts Up Another Web Pay Wall

Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD

[ AllThingsD | 2011-07-19 00:00:00 UTC ]
More news stories like this