You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations -- not just what you see on Twitter and Facebook -- to generate the chart you see here. As promised, we're wrapping up by checking the correlation between word-of-mouth buzz and ratings.The WOM data is based on interviews with a cross-section of 4,343 Americans ages 13-69 who were interviewed (from Sept. 23-Oct. 13, divided across the three weekly studies we published in preceding weeks) about 29 new high-profile TV shows that premiered in September or October. The ratings column draws from Nielsen's Live+7 data for the same period as the word of mouth survey. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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How did Suits become America’s most-watched TV show of the summer?

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Saturday's TV highlights and weekend talk shows: 'American Made' on HBO and more

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‘We Need to Talk’ Becomes the Rare Facebook Watch Show to Get Renewed

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Trump watches TV. Trump stars on TV. Trump is TV.

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[ The Washington Post | 2019-09-12 17:00:17 UTC ]
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[ The Conversation | 2023-07-10 20:08:39 UTC ]
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[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
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Piers Morgan to launch new TV show in deal with News Corp

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