This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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That’s the heart of the question now before the U.S. Court of Appeals for the Second Circuit, after a lively hearing on Tuesday in the case of Capitol Records vs. ReDigi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Don't you want to know what's new online and in Los Angeles in the world of books? Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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S&S UK has signed up to the Society of Authors seven-point plan to ensure special sales do not affect writers’ earnings or damage the publishing market. Continue reading at The Bookseller
[ The Bookseller | 2017-08-08 00:00:00 UTC ]
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In an interesting copyright case, children's books based on great literature are ruled by a US district judge to be infringing on copyright. The post US Copyright Ruling: The Moppet Books’ KinderGuides Case appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-05 00:00:00 UTC ]
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The worldwide educational publisher hopes to save 300 million pounds over the next three years by reducing headcount. Pearson also reported that sales at PRH fell slightly in the first half of 2017, but that profits rose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Cost-cutting move aims to save educational publisher around £300m a year with a 10% cut in global staff after biggest loss in history in 2016Pearson is to cut 3,000 jobs as the embattled company looks to slash costs after a slump at its US higher education business.The world’s largest education... Continue reading at The Guardian
[ The Guardian | 2017-08-04 00:00:00 UTC ]
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A judge in the US has ruled that unauthorised children’s editions of classics infringe the copyright of the originals published by Penguin Random House and Simon & Schuster US. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Italy's PubCoder announces a beta edition of its third iteration, while HarperCollins Children's Books looks to Canada's Wattpad for new content and talent. The post Industry Notes: Italy’s PubCoder 3 Is in Beta; HarperCollins Children’s Is in Deal With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-31 00:00:00 UTC ]
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Wildfires blazing across the south of France have forced the emergency evacuation of thousands of residents and tourists. The French authorities said they had moved to safety around 12,000 people — most of whom are vacationing on its Mediterranean coast in camping sites and holiday homes — as... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-27 00:00:00 UTC ]
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Facebook’s Instant Articles product allows publishers to post news articles that can be read within Facebook rather than on the publisher’s website. Continue reading at The New York Times
[ The New York Times | 2017-07-20 00:00:00 UTC ]
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Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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At least three people died and 12 were injured Friday in a fire at a Honolulu high-rise that was not equipped with sprinklers, authorities said, and hundreds fled the giant condominium complex as smoke billowed from the upper floors. The dead were found on the 26th floor, where the fire broke... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-15 00:00:00 UTC ]
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Max Winter, author of the novel "Exes," shares 10 old and tired writing "rules" and why you should break them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Regulator rules publishing photos of the prince with Meghan Markle on private beach was unjustified intrusionPrince Harry’s privacy was breached by the Mail Online publishing photographs of him wearing swimming shorts on a private beach in Jamaica, the Independent Press Standards Organisation... Continue reading at The Guardian
[ The Guardian | 2017-07-14 00:00:00 UTC ]
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Unit sales of print books rose 3% for the first six months of 2017 compared to the first half of last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-06 00:00:00 UTC ]
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R.J. Palacio’s ‘Wonder,’ with its best one-week sales yet, is the #2 book in the country. Plus the movie tie-in edition of ’The Beguiled' debuts in trade paper, and a pair of weight-conscious titles return to our lists, just in time for beach season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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This week: a thriller featuring a creepy DVD, plus an excellent essay collection about the beauty of everyday mundanities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Chris Kepner sells a three-book sci-fi series to Tor in his first deal since establishing his own agency, Mira buys a debut thriller, Graywolf picks up a poetry collection by Ilya Kaminsky, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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