This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
News tagged with:
#gay rights
#climate change
#revealed today
#social sharing
#traditional media
Administrator for collapsed firm has been informing rival bidders they are out of runningLadBible has moved closer to taking control of rival Unilad after administrators handling the fire sale of the collapsed viral Facebook publisher informed several bidders they were out of the... Continue reading at The Guardian
[ The Guardian | 2018-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking control
#fire sale
LadBible’s purchase of Unilad’s debt prompts accusations rival is driving Unilad out of businessThe money has run out for Unilad and so has the banter, with staff at the viral Facebook publisher, which has collapsed into administration, partly blaming the nifty financial footwork of arch-rival... Continue reading at The Guardian
[ The Guardian | 2018-10-05 00:00:00 UTC ]
More news stories like this |
Hundreds of jobs at risk with parent company owing £6m and administration loomingUnilad, one of the biggest publishers on Facebook, has gone into administration, putting hundreds of jobs at risk and casting doubt on whether outlets that rely on the social media platform for distribution can... Continue reading at The Guardian
[ The Guardian | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest publishers
#sustainable businesses
'Unshakable Hope,' the newest inspirational title by Max Lucado, comes in third in Religion Nonfiction; Wanda Brunstetter’s The Daughters of Lancaster County trilogy breaks the top 10 in Religion Fiction following its musical adaptation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#max lucado
#religion nonfiction
#wanda brunstetter
#religion fiction
#musical adaptation
Barack Obama, in an August 19 Facebook post, shared the books he’s been reading lately. Of those, 'An American Marriage' by Tayari Jones returns to our lists after an absence of a few months, as does Hans Rosling’s 'Factfulness.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barack obama
#american marriage
Avery buys two books by the presiding bishop of the Episcopal Church, and HMH nabs two, at auction, by bestselling YA author Amy Tintera in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#hmh nabs
A new Penguin Random House site for educators markets curriculum-relevant titles from both the frontlist and backlist. And two programs are providing tens of thousands of Cengage's new subscription to students. The post Industry Notes: Penguin Random Opens Education Site, Cengage Unlimited... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
More news stories like this |
The powerful reality of Hurricane Lane began to settle in on Hawaiians on Thursday as Honolulu braced itself by opening emergency shelters, closing beaches and parks, canceling school for the remainder of the week and putting nonessential government workers on leave. But even amid that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-24 00:00:00 UTC ]
More news stories like this |
In France, 'Gone in the Night' by Guillaume Musso, about a murderous group of school friends whose secrets are about to be revealed, was the top fiction title in July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guillaume musso
A High Court has ruled that Northamptonshire County Council's bid to close 21 libraries was unlawful. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judge rules
#high court
Among this week’s headlines, Susan Orlean’s forthcoming ‘love letter’ to libraries; Tor officials brush off librarian concerns over ebook lending; And why it’s never too late to become a reader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#susan orlean
#ebook lending
Writer, rapper and community activist Darren McGarvey, also known as 'Loki', has won the Orwell Prize for Books for his "heart-rending" debut Poverty Safari (Luath Press). Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orwell prize
[caption id="attachment_126791" align="alignright" width="150"] Arianna Davis[/caption] Arianna Davis was appointed as digital director of O, The Oprah Magazine’s latest venture, OprahMag.com, a new website set to launch this fall. While existing as a stand-alone site, OprahMag.com has the same... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#extensive background
Superstar author Marc Levy hasn’t hit it big in the U.S., where he has been published by AmazonCrossing and Europa Editions, but he’s back on top at home in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#europa editions
Philip Jones addresses Lionel Shriver's comments about Penguin Random House's diversity drive and the rise of morality clauses in author contracts. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#diversity drive
#morality clauses
#author contracts
Bonnier Publishing c.e.o. Perminder Mann is being given a Wikipedia entry as part of a drive to close Wikipedia's "gender page gap" through a series of "edit-a-thons" organised by the platform with Bloomberg as part of a programme from London mayor Sadiq Khan during London Tech Week. Continue reading at The Bookseller
[ The Bookseller | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#perminder mann
#bonnier publishing
The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended June 3, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling ibooks
In their search for material, producers are forging new relationships with online platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online platforms
David Walliams has completed a hat-trick with the third volume of his short story collections, The World’s Worst Children 3 (HarperCollins Children's), scoring the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david walliams
In a court case mounted with the Romance Writers of America, the Authors Guild has prevailed against Faleena Hopkins in the Southern District of New York: Authors can use the word 'cocky' in titles. The post Freedom to Publish Advocacy: Authors Guild Wins ‘CockyGate’ Court Ruling appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors guild
#post freedom
#court ruling
#romance writers
#southern district