This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
News tagged with:
#gay rights
#climate change
#revealed today
#social sharing
#traditional media
Gaby Wood, literary director of the Booker Prize Foundation, championed the "inclusive" nature of the award's current entry criteria at last night's celebration of the 2019 shortlist. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 02:23:00 UTC ]
More news stories like this | News stories tagged with:
#gaby wood
#literary director
Caitlin Moscatello recounts the 2018 midterms, which saw more female candidates than ever. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 12:14:40 UTC ]
More news stories like this | News stories tagged with:
#american politics
The creators of Jetflicks and iStreamitAll are facing federal charges for running two of the largest illegal streaming sites in the United States. A federal grand jury today charged eight people with conspiring to violate copyright law for their invo... Continue reading at Engadget
[ Engadget | 2019-08-28 00:59:00 UTC ]
More news stories like this | News stories tagged with:
#copyright law
Blind magician Chad Allen has entertained audiences for 20 years at Hollywood's Magic Castle. His latest trick: an audio comic book whose heroine does battle in Trump's America. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#comic book
John Clubbe examines how an era of “new and strange ideas” influenced the composer and his works. Continue reading at The Washington Post
[ The Washington Post | 2019-08-16 12:25:27 UTC ]
More news stories like this |
Commissioner Andrew Colvin tells MPs the investigation is ‘ongoing’The Australian federal police commissioner has not ruled out prosecuting the News Corp journalist Annika Smethurst, telling parliament’s intelligence and security committee the investigation into leaked material remains... Continue reading at The Guardian
[ The Guardian | 2019-08-14 00:57:26 UTC ]
More news stories like this | News stories tagged with:
#security committee
#news corp
Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with:
#target audience
#b2b publications
#bottom lines
Happy pub day to Keah Brown! Her debut memoir, The Pretty One, released today from Atria Books. To celebrate, we're publishing the unabridged version of Keah's interview featured in the Breaking In column of the September 2019 issue of Writer's Digest. You can catch Keah on the debut authors... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-06 17:00:43 UTC ]
More news stories like this | News stories tagged with:
#post breaking
#keah brown
#debut memoir
#released today
#atria books
#memoir
Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
More news stories like this | News stories tagged with:
#nbc news
#news publisher
Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek
[ AdWeek | 2019-07-29 21:22:56 UTC ]
More news stories like this | News stories tagged with:
#web browsers
#online publisher
In “Our Women on the Ground,” an anthology edited by the Lebanese-British journalist Zahra Hankir, 19 female journalists recount their experiences. Continue reading at The New York Times
[ The New York Times | 2019-07-29 15:37:53 UTC ]
More news stories like this | News stories tagged with:
#arab world
#anthology edited
#anthology
Get a glimpse of how books get made with these three YA books about publishing, authors, fandom, and the book world at large! Continue reading at Book Riot
[ Book Riot | 2019-07-24 10:31:05 UTC ]
More news stories like this | News stories tagged with:
#ya books
#ya theme
#book world
Bryan Goldberg is making additional moves in digital media. Goldberg's Bustle Digital Group has acquired Inverse, a tech- and science-focused website, the company said today. Financial details of the agreement were not disclosed. The acquisition represents yet another for Goldberg and BDG, which... Continue reading at AdWeek
[ AdWeek | 2019-07-23 17:51:26 UTC ]
More news stories like this | News stories tagged with:
#bryan goldberg
#financial details
#digital media
‘The Road Back to You,’ a guide to the ancient Christian personality typology, takes #3 in Religion Nonfiction; Wanda Brunstetter tops in Religion Fiction with her latest Amish romance, ‘The Brides of the Big Valley.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#road back
#religion nonfiction
#religion fiction
We're talking about some of the July 2019 YA releases your summer reading list needs. Check out these upcoming novels and add them to your TBR. Continue reading at Book Riot
[ Book Riot | 2019-07-03 10:32:46 UTC ]
More news stories like this | News stories tagged with:
#ya theme
Joe Biden wasn’t slated to appear on the Democratic debate stage on Wednesday night; still, he was expected to loom large. Many commentators, guided by the polls, have called him the presidential candidate to beat. The 10 candidates who did appear Wednesday didn’t mention Biden once. But that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-06-28 11:54:32 UTC ]
More news stories like this | News stories tagged with:
#terrorist attack
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#procter gamble
#saturday morning
#honest conversation
#forwarded email
#nielsen
A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
More news stories like this | News stories tagged with:
#publishers including
[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
More news stories like this | News stories tagged with:
#elle decor
#lin media
#national association
#money management
#bloomberg
#bonnier
#hearst magazine
#time warner
#meredith corp
Fox News host Mark R. Levin has the #1 book in the country with ‘Unfreedom of the Press.’ Plus ‘Make Your Bed’ author William H. McRaven returns with ‘Sea Stories,’ and the end of HBO’s ‘Game of Thrones’ spells strong sales for George R.R. Martin’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
More news stories like this |