This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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A sobering reminder of what’s already been broken, and a way for Americans to fix it. Continue reading at The Washington Post
[ The Washington Post | 2020-03-20 12:00:00 UTC ]
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'Write once, run anywhere' was the promise that Sun Microsystems made for Java in the mid '90s. But front-end development trends suggest that it's really JavaScript -- and its fast-evolving libraries and frameworks -- that are executing on that promise today. To learn more about the JavaScript... Continue reading at Betanews
[ Betanews | 2020-03-19 11:48:08 UTC ]
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Indie micropublisher and not-for-profit 3 of Cups has announced a new initiative to help writers and artists who might have reduced incomes during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 18:37:25 UTC ]
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LiveKindly will now not just produce vegan content but also vegan food. For the past few years, LiveKindly has been a digital media company with a focus on plant-based food stories like “The Beyond Burger just launched at Ikea” or “Colgate just launched 2 certified vegan toothpastes.” Now it’s... Continue reading at Fast Company
[ Fast Company | 2020-03-12 14:45:06 UTC ]
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#$200 million
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We can’t stop telling stories about pandemics, even as we wait for one to hit us. As coronavirus spreads across the world, so have headlines about the ways that storytellers, from those in Babylonia to contemporary novelists and Hollywood, have used infectious disease for narrative effect. The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-02 16:51:35 UTC ]
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Fraud involving the former mayor's "Healthy Holly" books generated more than $850,000, prosecutors said. Continue reading at HuffPost
[ HuffPost | 2020-02-27 19:47:47 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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This week, the ongoing protests in India in response to Prime Minister Narendra Modi’s controversial new citizenship law, which discriminates against Indian Muslims, have intensified and turned violent. But one bright spot is the fact that, as Maroosha Muzaffar reports at Ozy, some volunteers... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 16:11:24 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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As FX expands to a streaming platform this year, with FX on Hulu, the network is making sure its most popular series will continue to be a mainstay on its linear channel for the next three years. FX has given a three-season renewal to American Horror Story, its anthology horror series from Ryan... Continue reading at AdWeek
[ AdWeek | 2020-01-09 17:00:29 UTC ]
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U.K. newspaper The Sun quietly launched a free U.S. website on Wednesday morning as News Corp tries to take advantage Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-08 22:45:38 UTC ]
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The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 04:06:09 UTC ]
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The year 2019 ends with excellent budget news for IMLS; meet the winners of the 'I Love My Librarian Awards'; and the headlines keep coming in the library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 17:05:52 UTC ]
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Court says state is entitled to any profits from Permanent Record because its publication breached non-disclosure agreementsEdward Snowden is not entitled to the profits from his memoir Permanent Record, and any money made must go to the US government, a judge has ruled.Permanent Record, in... Continue reading at The Guardian
[ The Guardian | 2019-12-20 13:20:57 UTC ]
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The Publishers Association has welcomed the latest ruling from the Court of Justice of the European Union (CJEU) on the exhaustion of e-book rights, which has found the re-sale of second-hand e-books infringes copyright. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 20:42:11 UTC ]
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"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
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Snowden's recently published memoir violated the terms of his employment contract. Continue reading at Slate
[ Slate | 2019-12-18 11:37:41 UTC ]
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If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews
[ Betanews | 2019-12-13 14:35:38 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2019-12-03 11:30:46 UTC ]
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