This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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With the election days away, this is the perfect time to remember that public libraries exist in a political as well as a civic space. In this episode, hosts David Lankes and Nicole Cooke talk to John Chrastka, head of EveryLibrary, the country’s only political action committee for libraries,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Plus: Barnes and Noble got hacked, Zoom adds real end-to-end encryption, and more of the week's top security news. Continue reading at Wired
[ Wired | 2020-10-17 13:00:00 UTC ]
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The essays outline how a tactical affect upholds the status quo of white privilege and power. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 11:26:39 UTC ]
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The Paris commercial court has rejected the demand by Vivendi SE and the UK's Amber Capital for Hachette Livre parent company Lagardère SCA to hold an early extraordinary shareholders meeting. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 11:42:49 UTC ]
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Intricate plots and distant locales in “Winter Counts,” “Agent Sonya” and “The Searcher.” Continue reading at The Washington Post
[ The Washington Post | 2020-10-14 12:00:00 UTC ]
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Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, has today revealed the members of its UK board. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 09:56:56 UTC ]
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Faber associate publisher Louisa Joyner and publisher Alex Bowler have appealed to the Women's Prize to "revisit" its new rules around eligibility "to consider the lived experience of now excluded writers". Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 14:48:15 UTC ]
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One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot
[ Book Riot | 2020-10-06 10:35:00 UTC ]
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A federal judge this week denied former national security adviser John Bolton’s motion to dismiss the government's case against him, finding that the government has presented sufficient evidence to support its claim that Bolton breached his confidentiality agreements by publishing his memoir... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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We’ve known for a while that Barack Obama would be coming out with a new memoir. Today his publisher confirmed that the book, A Promised Land, will be released soon after the November elections. The former president isn’t a stranger to the pen. His first memoir, Dreams From My Father: A Story of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-17 14:22:21 UTC ]
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Booksellers have generally reacted enthusiastically to news that the US indie-focused retail site Bookshop.org is launching in the UK this November, although some remain cautious. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 19:17:12 UTC ]
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Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, is coming to the UK in time for Christmas after smashing its US sales targets since launching in late January. Continue reading at The Bookseller
[ The Bookseller | 2020-09-11 06:49:17 UTC ]
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National papers missing from some newsagents after protest over climate crisis coverageFour major national newspapers including the Sun and the Daily Mail were missing from some newsagents’ shelves on Saturday morning after members of Extinction Rebellion blockaded two UK printworks owned by... Continue reading at The Guardian
[ The Guardian | 2020-09-05 05:55:14 UTC ]
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Del Rey UK, Cornerstone's science fiction and fantasy imprint, will publish The World of Critical Role, a "definitive guide" to the history of the online web series "Critical Role", written by cast of the series and author Liz Marsham. Continue reading at The Bookseller
[ The Bookseller | 2020-08-27 08:30:55 UTC ]
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Dynamic duos set out to solve mysteries for others and end up uncovering truths about themselves. Continue reading at The New York Times
[ The New York Times | 2020-08-08 15:46:39 UTC ]
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Don Winslow warns that Trump is planning a "big loud" October surprise attack on Biden. Continue reading at HuffPost
[ HuffPost | 2020-07-31 08:24:11 UTC ]
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This week, we highlight new books from Elsa Hart, Hank Phillippi Ryan, and Karen Dionne. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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As America says goodbye to U.S. Representative John Lewis, readers flock to his memoirs. Plus film critic and YouTuber Lindsay Ellis debuts with a work of alternative history, and conservative political commentator Ben Shapiro has the #2 book in the country with ‘How to Destroy America in Three... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Scribner buy a book about American’s first female astronauts, Matthew McConaughey sells a memoir to Crown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Mary L Trump's Too Much and Never Enough (S&S) has done more than enough to reach the top of the Amazon Charts, zipping straight to the top of the Most-Sold: Non-Fiction chart, as Ian Rankin's In a House of Lies (Orion) holds the Most-Sold: Fiction top spot. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 22:13:31 UTC ]
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