This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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In the third discussion in the series, which streamed live on March 1, Sara Desai, author of 'The Singles Table,' and Jen Frederick, author of 'Seoulmates,' spoke with Las Vegas-Clark County Librarian Seungyeon (Sue) Yang-Peace. Watch here, and register today for the next event! Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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The novelist Kathryn Davis’s personal and time-shuffling new book, “Aurelia, Aurélia,” is about the death of her husband. Continue reading at The New York Times
[ The New York Times | 2022-03-02 10:00:08 UTC ]
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In 1989, Iran’s ruler, Ayatollah Khomeini, issued a fatwa against Salman Rushdie for writing The Satanic Verses. PW’s in-depth coverage looked at the industry’s response to this unprecedented situation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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The third installment in the AAPI Communities in Conversation series will feature Sara Desai, author of 'The Singles Table' and Jen Frederick, author of 'Seoulmates' in conversation with librarian Seungyeon (Sue) Yang-Peace from the Las Vegas-Clark County Library District. The live stream is set... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian
[ The Guardian | 2022-01-31 23:22:01 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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A late baby-boomer, I spent my tweens and adolescence in the 1970s under the Tolkien-woven spell of heroic fantasy, immersed in the imagined worlds of Ursula K. Le Guin’s Earthsea trilogy (1968-72), Patricia A. McKillip’s Riddlemaster trilogy (1976-79), and Evangeline Walton’s Welsh-myth-remix... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-26 09:55:39 UTC ]
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Unit sales of print books dropped 3% in the week ended Jan. 15, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Weak nonfiction sales dragged down total unit sales of print books last week, with total sales dropping 3% compared to the week ended January 16, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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Acquisition of 2016 startup and its 1.2 million subscribers puts newspaper on target for 10 million paid subscriptions The New York Times has agreed to buy subscription-based sports site the Athletic for $550m (£400m) in cash, as the 170-year-old newspaper adds more digital content to grab... Continue reading at The Guardian
[ The Guardian | 2022-01-06 23:27:19 UTC ]
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The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget
[ Engadget | 2022-01-06 17:05:15 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot Continue reading at Book Riot
[ Book Riot | 2022-01-03 13:53:28 UTC ]
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Atria nabs an essay collection by William Shatner, Sourcebooks Casablanca picks up a new Claire Legrand trilogy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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NASA announced on Thursday it has awarded $415.6 million US to billionaire Jeff Bezos' Blue Origin, stalwart contractor Northrop Grumman Corp and venture-backed Nanoracks to develop privately owned and operated commercial space stations. ... Continue reading at CBC
[ CBC | 2021-12-03 12:56:05 UTC ]
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Diana Gabaldon has the #1 book in the country with her ninth Outlander novel, 'Go Tell the Bees That I Am Gone.' Plus Brandon Sanderson's latest Skyward novel, 'Cytonic,' lands at #3 on our children's fiction list, and 'The Wheel of Time' Prime Video series gets its first tie-in edition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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Oxford University Press dominates Nielsen’s academic charts, with 19 of the top 20 titles, however Mary Beard’s latest—and its hefty average selling price—has given a boost to its publisher Princeton University Press. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 23:46:44 UTC ]
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With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seemsFifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of... Continue reading at The Guardian
[ The Guardian | 2021-11-16 16:30:13 UTC ]
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Debut author Jesse Sutanto has won the CWIP Prize for Published Comic Novel, for her "deliciously frantic comedy caper" Dial A for Aunties (HarperCollins), with Dolly Alderton coming runner-up. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 09:52:15 UTC ]
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Bestselling author Ken Follett said "it doesn't appeal" to him to write non-fiction and insists his life lacks the necessary drama for memoir. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 02:23:57 UTC ]
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The Sheikh Zayed Book Award reports a 76-percent rise in submissions of work by women, and a 47-percent jump in entries of men's work. The post Sheikh Zayed Book Award: 3,000+ Submissions, a New Record appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-03 02:09:08 UTC ]
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