This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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HarperCollins will be moving to a new purpose-built warehouse and office facility in Robroyston, Glasgow, when the lease at its current nearby site expires in 2025, the firm has announced. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 12:45:18 UTC ]
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Several international travellers arriving at Toronto's Pearson airport have refused to comply with a new rule requiring a hotel quarantine of up to three days, local police said Wednesday. Continue reading at CBC
[ CBC | 2021-02-24 23:57:46 UTC ]
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Commercial herring fishing has suffered in recent years due to new restrictions. Continue reading at ABC News
[ ABC News | 2021-01-23 17:51:58 UTC ]
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Newly accessible in five more languages than before, the Sheikh Zayed Book Award site now offers its information in seven languages. The post Sheikh Zayed Book Award Adds Five Languages to Its Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-19 19:24:20 UTC ]
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Debut author of Yinka Where is Your Huzband, Lizzie Damilola Blackburn, and her editor Katy Loftus at Penguin, dish the dirt on the reality behind the dream of being published. Read the previous part here. THE AUTHOR: LIZZIE DAMILOLA BLACKBURN My phone buzzed. My heart thudded. I had just... Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 09:13:55 UTC ]
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Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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Major seasonal sales impacted the bestseller charts in China in November, as illustrated books saw strong performances from two children's book series. The post China Bestsellers: November’s Big Sales Rule the Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-05 17:22:03 UTC ]
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'Maybe there are lessons to be learned from rule-breaking,' writes Richard Charkin, with a new memoir as his case in point. The post Richard Charkin: ‘Thank Goodness for the Rule-Breakers’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-04 13:04:57 UTC ]
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The book, titled “Oh, the Places You’ll Boldly Go!”, hewed too closely to the original to be considered a parody under the “fair use” doctrine, a three-judge federal appeals panel declared. Continue reading at The New York Times
[ The New York Times | 2020-12-21 19:27:18 UTC ]
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“I have never in my life met anyone with such an acute lexical feel for the specific word needed, for the hidden rhythm of a prose sentence.” Aleksandr Solzhenitsyn on his beloved wife Aliya. | Lit Hub Memoir “I am no longer acquainted with the people who made drug ingestion easy, or free, or... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-03 11:30:56 UTC ]
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Penguin will publish the sequel to Jordan B Peterson's 12 Rules for Life (Generic, 2018) globally on 2nd March 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-24 01:21:52 UTC ]
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The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World
[ BBC World | 2020-11-19 19:56:28 UTC ]
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New retail website Bookshop.org has been hailed as a “game-changer” by Booksellers Association m.d. Meryl Halls while its founder has said more features are on the way. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:40:54 UTC ]
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Colm Tóibín gives the third installment to the Words Ireland Lecture Series. This modern master discusses the craft of James Joyce—and the idea of craft itself. Is craft a concept more suited to poetry? Could strict ideas around craft actually be a hindrance to novelists and short story writers?... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-04 09:48:28 UTC ]
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“We have taken a path of improvisation and experimentation.” How the literary world reinvented the book festival in real time. | Lit Hub “To be forever alone in your own kingdom seems a unique kind of heartbreak.” LA’s resident mountain lion is a lonely hunter. | Lit Hub Nature The age of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 11:30:17 UTC ]
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New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 12:21:42 UTC ]
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With the election days away, this is the perfect time to remember that public libraries exist in a political as well as a civic space. In this episode, hosts David Lankes and Nicole Cooke talk to John Chrastka, head of EveryLibrary, the country’s only political action committee for libraries,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Plus: Barnes and Noble got hacked, Zoom adds real end-to-end encryption, and more of the week's top security news. Continue reading at Wired
[ Wired | 2020-10-17 13:00:00 UTC ]
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The essays outline how a tactical affect upholds the status quo of white privilege and power. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 11:26:39 UTC ]
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The Paris commercial court has rejected the demand by Vivendi SE and the UK's Amber Capital for Hachette Livre parent company Lagardère SCA to hold an early extraordinary shareholders meeting. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 11:42:49 UTC ]
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