This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
News tagged with:
#gay rights
#climate change
#revealed today
#social sharing
#traditional media
The Publishers Association has welcomed the latest ruling from the Court of Justice of the European Union (CJEU) on the exhaustion of e-book rights, which has found the re-sale of second-hand e-books infringes copyright. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 20:42:11 UTC ]
More news stories like this | News stories tagged with:
#publishers association
#e-book
"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with:
#magazine publishing
Snowden's recently published memoir violated the terms of his employment contract. Continue reading at Slate
[ Slate | 2019-12-18 11:37:41 UTC ]
More news stories like this | News stories tagged with:
#memoir
If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews
[ Betanews | 2019-12-13 14:35:38 UTC ]
More news stories like this | News stories tagged with:
#google thinks
#web development
#user experience
#libraries
An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2019-12-03 11:30:46 UTC ]
More news stories like this | News stories tagged with:
#critical linking
#libraries
In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
More news stories like this | News stories tagged with:
#act quickly
#retain talent
#publishing companies
#digital content
#publishing industry
The bestselling children's book in China this year is still Charlotte's Web, as consumers continue to buy old favourites and the number of new titles is expected to fall. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 20:36:16 UTC ]
More news stories like this | News stories tagged with:
#book sales
#bestselling children
#children's book
Penguin Random House UK has extended its lease on its Grantham Book Services distribution site until 2029. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 13:00:30 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News
[ ABC News | 2019-11-05 22:49:32 UTC ]
More news stories like this | News stories tagged with:
#nielsen ratings
#top programs
#nielsen
An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-11-03 11:30:57 UTC ]
More news stories like this | News stories tagged with:
#critical linking
#macmillan
[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
More news stories like this | News stories tagged with:
#technology category
#live events
#published author
#meredith corp
#lifestyle group
#professional development
#publishers association
#digital content
Tommy Orange, the award-winning author of “There, There,” recommends his favorite books by Native writers. Continue reading at The New York Times
[ The New York Times | 2019-10-14 22:12:55 UTC ]
More news stories like this | News stories tagged with:
#indigenous writers
#tommy orange
#award-winning author
The Edmund Kemper, audiobook narrator story is sensational. The work of The Blind Project, though, is vital, important, and worth knowing. Continue reading at Book Riot
[ Book Riot | 2019-10-14 10:35:39 UTC ]
More news stories like this | News stories tagged with:
#audiobook
The Booker Prize has been jointly won by Margaret Atwood’s The Testaments (Chatto & Windus) and Bernardine Evaristo’s Girl, Woman, Other (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 08:52:37 UTC ]
More news stories like this | News stories tagged with:
#margaret atwood
#booker prize
#jointly won
#otherhamish hamilton
The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with:
#critical mass
#media consumption
#marketing strategy
#consumers switch
#nielsen
In part 3 of "steal these screenwriting secrets," we delve into marketing and query letters. In other words, these are screenwriting secrets to steal after you write and specifically related to crafting killer query letters. The post Psst: Novelists – Steal These Screenwriting Secrets! Part 3... Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-30 01:46:56 UTC ]
More news stories like this | News stories tagged with:
#query letters
#novelists
If this particular model of the Acer Aspire 5 looks familiar, it's probably because it's been sitting atop Amazon’s laptop bestseller list for months. It’s easy to understand why. With a list price of $350 but usually selling for closer to $310, this AMD Ryzen 3-powered Aspire 5 packs some... Continue reading at PC World
[ PC World | 2019-09-25 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#list price
#6-inch display
#solid performance
#power adapter
#bestseller list
In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#news corp
Scholastic UK has announced plans to relocate its two English schools-facing warehouses to one Warwickshire site. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 18:20:54 UTC ]
More news stories like this | News stories tagged with:
#scholastic uk
#announced plans
#scholastic
Gaby Wood, literary director of the Booker Prize Foundation, championed the "inclusive" nature of the award's current entry criteria at last night's celebration of the 2019 shortlist. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 02:23:00 UTC ]
More news stories like this | News stories tagged with:
#gaby wood
#literary director