This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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HarperFiction will publish the debut novel from freelancer writer Holly Dawson, inspired by a tweet about an anonymous benefactor in her village. Continue reading at The Bookseller
[ The Bookseller | 2019-03-16 00:00:00 UTC ]
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‘Duck Dynasty’ star Phil Robertson's call to action in ‘The Theft of America’s Soul' debuts at #3 in Religion Nonfiction, while Colleen Coble's latest romance broke into the top five in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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Picador has pre-empted non-fiction book The Reluctant Carer by an anonymous author whose recent article went viral. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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The trailer for a new children’s book by Matthew Paul Turner featuring singer Amy Grant attracted over one million viewers in less than a month, landing the title at #5 on our bestsellers list in its first week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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Mike Trout is not setting parameters for any potential negotiations between himself and the Angels. The All-Star outfielder said Friday morning, some 18 hours after the Philadelphia Phillies agreed to sign free agent Bryce Harper to a 13-year, $330-million contract, that, in an ideal world, he... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-02 00:00:00 UTC ]
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Momo is the latest viral hoax, but it taps at something that’s been around for decades. Have you heard about Momo? Odds are you have, if you’ve ever perused this awful place we call the internet. For the serenely unaware, the “Momo Challenge” is purported to be a series of viral online videos... Continue reading at Fast Company
[ Fast Company | 2019-02-28 00:00:00 UTC ]
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Herald Sun newspaper’s depiction of player ‘spitting the dummy’ at US Open had been widely condemnedA Herald Sun cartoon that depicted Serena Williams jumping in the air and “spitting the dummy” after losing a match to Naomi Osaka was not racist, the Press Council has found.The News Corp cartoon... Continue reading at The Guardian
[ The Guardian | 2019-02-25 00:00:00 UTC ]
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A 36-hour “flash” auction has seen Century buy a grammar guide by Benjamin Dreyer, long-time Random House copy chief and editor. Continue reading at The Bookseller
[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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This week is a big one for streaming platforms, as Amazon premieres its documentary series uncovering the truth surrounding Lorena Bobbitt, and Netflix presents the first season of its comic book adaptation The Umbrella Academy. For gamers, Crackdown... Continue reading at Engadget
[ Engadget | 2019-02-12 00:00:00 UTC ]
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Facebook Inc. is pushing back against a German ruling that could make it harder for the social media giant to combine data from all the services it runs in order to target ads even more precisely. Thursday’s ruling, though aimed at current practices, hints at potential troubles ahead if... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-07 22:10:00 UTC ]
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The entry rules for this year’s Goldsmiths Prize have been changed to extend beyond authors born in the UK or Republic of Ireland with competition bosses eager to have a wider range of voices and greater diversity in texts. Continue reading at The Bookseller
[ The Bookseller | 2019-01-24 00:00:00 UTC ]
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Now entering its first full year of operation, Canada's 49th Teachers site is soon to add teacher-generated resources to its bid to promote Canadian literature in schools. The post Ontario’s 49th Teachers Site Supports Canadian Books in Schools appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-04 00:00:00 UTC ]
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First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Harper nabs a just-found Sylvia Plath short story, Margaret Atwood announces a Handmaid’s Tale sequel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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This week: around the world in 20 languages, plus the love-hate relationship between L.A. and its inhabitants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Digital news publisher and suddenly-strapped-for-cash Mic is in sales talks, according to sources familiar with the matter who speculated that Bustle Digital Group (BDG) or its founder, Bryan Goldberg, might end up buying it. Mic was founded in 2011 and has largely targeted millennials, covering... Continue reading at AdWeek
[ AdWeek | 2018-11-29 00:00:00 UTC ]
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Penguin Random House will migrate content from its 'Signature Reads' and 'Unbound Worlds' sites to its company website, which will feature an "enhanced sci-fi category section," and shutter the sites by year's end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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Amazon said it will begin hiring for its new headquarters in New York City and Arlington, Va., in 2019. The company is also opening a operations center in Nashville. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-13 00:00:00 UTC ]
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Buster Scruggs (Tim Blake Nelson), the clean-cut, white-clad singing cowboy who ambles into view atop a white horse at the beginning of the Coen brothers’ new Western anthology film, The Ballad of Buster Scruggs, may be the movie’s title character, but he’s hardly its protagonist. First of all,... Continue reading at Slate
[ Slate | 2018-11-09 00:00:00 UTC ]
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In a notice posted on its website late last week, R.R. Bowker said it has learned that unauthorized charges were occurring on cards after they were legitimately used on its www.myidentifiers.com website, which is responsible for issuing ISBNs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-05 00:00:00 UTC ]
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