This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Twitter will launch a site to help smaller publishers use its platform through how-to guides and case studies from larger publishers it works with directly. The post Twitter looks to woo smaller, Facebook-frustrated publishers with new site appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-24 00:00:00 UTC ]
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Suddenly, all bets are on regarding the future of American sports gambling. A surge in betting caused by the Supreme Court’s lifting of a federal ban on sports wagering is expected to trigger new gaming opportunities and burnish existing sports books in Las Vegas casinos — but also spawn a battle... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-15 00:00:00 UTC ]
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Unit sales of print books fell 3% in the week ended May 6, 2018, compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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The Week in Libraries, May 11, 2018: Among the headlines this week, net neutrality is given one month to live; And it was a good week for public libraries in Ohio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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Regulators, publishers, and privacy watchdogs say moves by the tech giants may leave European internet users no better off. Continue reading at Wired
[ Wired | 2018-05-01 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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HarperCollins Children’s Books will publish David Walliams’ third and final title in ‘The World’s Worst Children’ series in May, with illustrations by Tony Ross. Continue reading at The Bookseller
[ The Bookseller | 2018-04-20 00:00:00 UTC ]
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Unit sales of print books in the week ended April 15, 2018, tumbled 15% compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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U.S. stocks are mixed Wednesday as the price of oil rose to a three-year high but banks declined along with interest rates. Stocks rallied a day earlier on signs the trade tensions between the U.S. and China were easing. Facebook stock continues to rise as CEO Mark Zuckerberg testifies to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-11 00:00:00 UTC ]
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The number of Bologna Children’s Book Fair attendees totalled 27,642 last month, up 3% from 2017, according to the organisers. Continue reading at The Bookseller
[ The Bookseller | 2018-04-05 00:00:00 UTC ]
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Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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In some cases, interactions dropped by more than 50 percent month over month. The post Viral publishers see sharp engagement drops on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-02 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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There was plenty of drama on the opening night of the City Section Open Division basketball playoffs. At one point Saturday night, the Nos. 2, 3 and 4 seeds all trailed in the second half. At halftime in Woodland Hills, with No. 3 Taft down by eight points to No. 6 Crenshaw, standout guard Kihei... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-18 00:00:00 UTC ]
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A federal judge from New York ruled that embedding a tweet containing an image in a webpage could be considered copyright infringement. Continue reading at Wired
[ Wired | 2018-02-17 00:00:00 UTC ]
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Some 10 publishers in Russia have licenses to produce Marvel-branded content, but the comics publisher Kofilmo is counting on the size of Eksmo-AST to help it vanquish all foes. The post Marvel’s Spider-Man Widens His Web in Russia: Eksmo-AST Buys Into Comics appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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Publishers have signed a letter urging the Man Booker Prize organisers to reverse their decision to allow US authors to enter, citing concerns it is creating a "homogenised literary future". Continue reading at The Bookseller
[ The Bookseller | 2018-02-03 00:00:00 UTC ]
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With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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After President Trump reportedly referred to certain countries as "shitholes" in a meeting with lawmakers late last week, a handful of indie bookstores seized on the commander-in-chief's purple language as a way to make a defiant political statement while promoting books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
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