This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Hachette UK saw its revenues fall 3% in the third quarter of 2021 compared to the same period last year, although c.e.o. David Shelley said sales were still “extremely strong" and ahead of forecasts, with increased market share. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 21:59:40 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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The injunction is the fourth successful action in two years for the group, known as the Educational Publishers Enforcement Group, which consists of Cengage, Elsevier, Macmillan Learning, McGraw Hill and Pearson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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For your listening pleasure, books by Jojo Moyes, Katie Crouch and Sunjeev Sahota Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 12:00:00 UTC ]
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It’s hard to believe that in just a matter of years, foldable devices have gone from the stuff of science fiction to actual usable daily drivers. Here we are today, checking out the third generation of Samsung’s foldables, which the company just launched at its Unpacked event. The Fold 3 is the... Continue reading at Engadget
[ Engadget | 2021-08-11 14:00:51 UTC ]
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The Canadian publishing industry has been dealt yet another blow in its long-running dispute over copyright and fair use in education. The post Canadian Publishers: Supreme Court Copyright Ruling Is ‘Discouraging’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-03 18:28:20 UTC ]
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For your playlist: A Vietnam memoir, a well-paced mystery and a sweeping tale of Purdue Pharma’s misdeeds. Continue reading at The Washington Post
[ The Washington Post | 2021-08-02 06:00:00 UTC ]
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Online retailer Bookshop.org is partnering with Modern Films on a new initative to support indie bookshops and film institutions across the UK, after a challenging 15 months owing to the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 08:56:46 UTC ]
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Update your playlist with ‘The Passenger,’ ‘The Thursday Murder Club’ and ‘Red Island House Continue reading at The Washington Post
[ The Washington Post | 2021-06-25 12:00:00 UTC ]
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WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World
[ BBC World | 2021-05-26 10:59:05 UTC ]
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Food editor, recipe developer, and Instagram star Molly Baz's debut, 'Cook This Book,' is #6 in the country. Plus Michelle Zaunder, aka Japanese Breakfast, lands at #7 in hardcover nonfiction with 'Crying in H Mart,' and a previously unpublished Richard Wright novel, 'The Man Who Lived... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 04:00:00 UTC ]
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Karen M. McManus re-ups with Delacorte, Knopf buys Ayobami Adebayo’s sophomore effort, Random House takes on Bob Odenkirk’s memoir, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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This story picks up the threads that 2019’s “King of Scars” left so captivatingly loose. Continue reading at The Washington Post
[ The Washington Post | 2021-04-08 12:00:00 UTC ]
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Retail website Bookshop.org has revealed its first Indie Champions list, a new monthly chart of its bestselling books, with Kazuo Ishiguro's Klara and the Sun (Faber) hitting number one in March. Continue reading at The Bookseller
[ The Bookseller | 2021-04-01 05:42:02 UTC ]
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Fueled by huge gains for a host of Dr. Seuss titles as well as solid results for several new books, unit sales of print books soared 34.2% last week over the week ended March 8, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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John Wiley's financial performance in the third quarter ended January 31, 2021, was strong enough for the company to raise sales and earnings estimates for the fiscal year ending April 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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