This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser and Peter Koechley of The Onion, with Chris Hughes of Facebook (who's since left to take over The New Republic), Upworthy set out with the quixotic goal of making green-vegetable topics like gay rights, climate change, and cancer awareness as addictive as Doritos Tacos Locos and as shareable as LOLcats. And they've been really good at it, they revealed today. A social analytics company called SimpleReach reported that Upworthy's posts, helped along by 2 million Facebook Likers and 1 million email signups, were driving a startling 20% of all the social sharing they were tracking of published content on the web. And a separate company called Scanvine rated them #1 of the top 25 most shared sites. Take these mystery metrics with a heavy grain of salt, or say they just got lucky, but take note that a site made up of 80-90% reshared videos, most made by amateurs and activists and posted to YouTube, is pulling in some serious traffic. Here, according to Pariser and Koechley, are the top three rules they've arrived at through their testing that are different from what traditional media does. Spend half your time on the headline "People put way too much emphasis on the specifics of the... Continue reading at 'Fast Company'
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Amazon is said to have begun searching for high street locations in central London. Continue reading at The Bookseller
[ The Bookseller | 2017-02-07 00:00:00 UTC ]
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Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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A new bookstore opens in North Carolina; a Connecticut bookstore adds podcasts; one of the country’s smallest bookstores goes on the market; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-03 00:00:00 UTC ]
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Google could be facing a fine up to $4bn after being sued for allegedly not allowing employees to post opinions about the company or write novels without getting their employer to sign off on the final draft. Continue reading at The Bookseller
[ The Bookseller | 2016-12-23 00:00:00 UTC ]
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Facebook is ordered to pay £3,000 damages to a loyalist flags protester for publishing comments about his children's religion. Continue reading at BBC News
[ BBC News | 2016-12-21 00:00:00 UTC ]
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The association's new web portal, called Social Link, offers members the ability to build detailed member profiles and connect with one other across an integrated online networking platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday
[ Digiday | 2016-12-12 00:00:00 UTC ]
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The outcry began with a Facebook post: An actress, known for her role in “Django Unchained,” and her boyfriend accused a white Los Angeles police officer of mistreating her because she was black. The accusation touched a nerve at a time of increased public scrutiny of police, particularly how... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-07 00:00:00 UTC ]
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Total attendance at the recently concluded Guadalajara International Book Fair was about 813,000, a 3% increase over 2015. The number of publishers in attendance rose to 2,042, up from 1,983 last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
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Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff
[ Stuff | 2016-11-16 00:00:00 UTC ]
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The Society of Authors has welcomed the European Court's ruling on e-lending, which it argues removes “the final barrier” to applying Public Lending Right (PLR) to the remote lending of ebooks and audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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Europe has ruled (PDF) that ebooks can be lent out just like their physical counterparts. That is, as noticed by Ars Technica, one copy can be "checked out" by one person at a time. After the lending period expires, that user can no longer use the b... Continue reading at Engadget
[ Engadget | 2016-11-11 00:00:00 UTC ]
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The Court of Justice of the European Union has ruled that lending of ebooks and physical books should be treated the same. Publishers immediately objected to the decision, fearing unrestricted ebook lending would cut into revenues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek
[ AdWeek | 2016-11-10 00:00:00 UTC ]
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The publisher has a 20-point lead in market share over its closest competitor, HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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New stores prep to open in Washington and Massachusetts; a political display gets protection in New York; Barnes & Noble continues to close locations; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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This thriller about a cricket player has risen to the top of Australian bestseller lists after just a month on sale, helped along, its editor said, by a smart marketing campaign and wide-reaching support from indie booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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This week: an atmospheric Victorian thriller, plus the latest from Laurie Halse Anderson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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