During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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#native advertising
William Collins has acquired the "free-wheeling history of the women who made modern Britain" by Channel 4 News anchor Cathy Newman after a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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'The way trends establish themselves within literary prizes is mysteriously opaque," writes Brian Bethune. He looks for trends in Canadian prize programs for the country's robust literary scene. The post Canada’s Literary Awards: Distinctive Characters, Visible Trends appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-07 00:00:00 UTC ]
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#post canada
#literary awards
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‘Deliciously cruel’ 19th century twists on favourite stories, as adapted by Baudelaire and Apollinaire, make English debut in new book, Fairy Tales for the DisillusionedFrom a masochistic, submissive version of Cinderella who is gunning for a prince with a shoe fetish to a prince who “loved in... Continue reading at The Guardian
[ The Guardian | 2016-11-07 00:00:00 UTC ]
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#fairy tales
Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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#delivering ads
#people familiar
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#ad campaign
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Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
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#post snapchat
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Virago has been praised as "brave" and "inspiring" from people in the trade after a BBC documentary traced the history of the women's publisher from its early-1970s roots to the present day. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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#present day
Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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#media brands
#sales made
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#companies declined
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Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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#post children
#book summit
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The 2016 presidential election has ushered in many "firsts," from the nomination of the first female major party candidate to the first time (at least in memory) that a presidential nominee has been recorded saying that he likes to "grab women by the pussy." In light of these firsts—and many,... Continue reading at AdWeek
[ AdWeek | 2016-11-01 00:00:00 UTC ]
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#ivanka trump
#cut short
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All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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#open question
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Fourth Estate is to publish Slay in Your Lane, a guide to life for a generation of black British women by Yomi Adegoke and Elizabeth Uviebinene. Continue reading at The Bookseller
[ The Bookseller | 2016-10-25 00:00:00 UTC ]
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#fourth estate
#publish slay
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UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. It all started Friday morning, when a slew of digital publishers and other ecommerce players were hit by a cyberattack, causing their sites in some parts of the U.S. to go out in a... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
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#boston globe
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#ddos—attack
Actors Gal Gadot and Lynda Carter on Friday made appearances at the Hall of Justice to commemorate the naming of the DC Comics character they've both portrayed as the ambassador for the empowerment of women and girls worldwide.Er sorry did I say Hall of Justice? Silly me. I meant the United... Continue reading at Advertising Age
[ Advertising Age | 2016-10-22 00:00:00 UTC ]
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#united nations
#economic development
Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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#facebook live
#live broadcasts
#ad campaign
#outer space
#public figures
#vast majority
The United Nations (UN) is to name comic book character Wonder Woman as its new honorary ambassador for the empowerment of Woman and Girls. Continue reading at BBC News
[ BBC News | 2016-10-13 00:00:00 UTC ]
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#honorary ambassador
The firing pistol for the annual rights frenzy ahead of the Frankfurt Book Fair (FBF) has sounded, with publishers battling it out to find the next The Girl on the Train as the psychological thriller phenomenon shows little sign of slowing down. Continue reading at The Bookseller
[ The Bookseller | 2016-10-10 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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#advertising week
#data providers
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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#moving forward
#long-term strategy
Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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#sponsored content
#premium publishers
#ad tech
The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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#hearst corp
#bloomberg media
#dow jones
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#vice media
#business insider