Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in view a long time but just to get a click, and, said Mediacom’s Steve Carbone, “I’ve seen click-through rates for ads that were up for a tenth of a second.” The post Why ad buyers are slow to embrace attention metrics appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-10 00:00:00 UTC ]
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Any deal would exclude London Evening Standard, while separate sale of profitable i thought to be open to discussionAlexander Lebedev has asked the founder of the Independent to seek a buyer for the newspaper, its Sunday sister and their cut-price stablemate, the i, 28 years after the daily... Continue reading at The Guardian
[ The Guardian | 2014-01-17 00:00:00 UTC ]
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The Independent is up for sale. The paper's founder, and current chairman of its publishing company, Andreas Whittam Smith, has been authorised to seek out a buyer.The owners, Alexander Lebedev and his son, Evgeny, have been indicating for some time that they would be happy to dispose of the... Continue reading at The Guardian
[ The Guardian | 2014-01-16 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Sales of the Duck Dynasty star's book, Happy, Happy, Happy, saw an 86% increase between the weeks ended December 15 and December 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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News Corp. is looking for a buyer for its Brooklyn-based local newspaper operation. Capital has learned that the global publishing conglomerate, which also owns The Wall Street Journal and the New York Post, has issued a prospectus to potential b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-11 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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Small Demons, the L.A.-based book-focused venture that indexes the places, music, food and things mentioned in books, has extended its deadline for finding a buyer or new investor for at least another month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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If skyrocketing tablet sales and cute videos of babies that confuse magazines for iPads are any indication, touchscreens are the interface of the future. But there's just one problem with that portentous prediction: If it's true, laptop buyers are stuck with one foot in the past. The market... Continue reading at PC World
[ PC World | 2013-11-26 00:00:00 UTC ]
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Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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The industry is supposedly embracing a digital future, but too scant attention is too often paid to the basics of organising ebooksThe bright hopes of digital publishing are gathered in London for the latest FutureBook conference and the future looks, well, familiar. As the new boss of... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
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FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
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The once-explosive growth of ebooks losing some steam, but tech companies like Amazon.com, Apple and Google are still the most influential players in the publishing industry today, said Christopher Kenneally, a panelist at the Miami Book Fair International. The director of business development... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-20 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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