Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in view a long time but just to get a click, and, said Mediacom’s Steve Carbone, “I’ve seen click-through rates for ads that were up for a tenth of a second.” The post Why ad buyers are slow to embrace attention metrics appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-10 00:00:00 UTC ]
News tagged with: #premium publishers #ad buyers #goal isn #long time

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Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announces #play store #normal price

If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren&rsquo;t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #digital publishers #direct buys #cash cow

Media M&A Activity Slows in 1H

Media business purchasing picked up after a slow first quarter, but year-over-year activity was down slightly in the first half of 2013, according to a report from the Jordan, Edmiston Group (JEGI). Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
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Young book-buyers 'put off Amazon'

Young people have been put off buying from Amazon after recent revelation's about the company... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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Seoul Sidelines: Borges Beach Blankets, “Slow” Irish Art Books

Among the curiosities for sale at last week's Seoul International Book Fair were Borges-themed beach gear and tiny hand-bound artists books from a tiny Irish island. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-24 00:00:00 UTC ]
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Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher

Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

Stephen King's decision to skip the ebook format gets renewed attention

Stephen King said his new novel, 'Joyland,' will be released in paper format only. 'Let people ... go to an actual bookstore,' said King. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #ebook format #actual bookstore

Growth in ebook sales slows in 2012

The number of ebooks sold last year grew by 43 percent, but that's a fairly small increase compared to the triple-digit increases of past years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks sold #past years

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
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Jingdong Battles Dangdang, Amazon for China’s Online Book Buyers

Jingdong, China's third place commercial online bookstore, is boosting its challenge to Dangdang and Amazon's dominance by focusing on service and international titles. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international titles

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad

German Readers Finally Embracing Ebooks, Self-Publishing

Discussions at this year's Leipzig Book Fair proved that ebooks and self publishing are gaining wider acceptance in Germany, and readers are more open to digitization. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
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UK Book Buyers Spend Less, But Still Loyal to Print

For the fifth year in a row, UK book revenue is down, as consumers switch from print to digital formats and from physical shops to online retailers, even for print purchases. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print purchases #consumers switch #digital formats #online retailers