Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new tablets and their competitors. Publishers saw in them an opportunity to reverse the practice of devalued subscription prices and upsell advertisers to interactive ads. While there’s been progress on the first front, it’s been hard to sell advertisers on the platform because digital circulation is still relatively small (accounting for less than 3 percent of total circ), and there’s no standard for measuring readership. The ball got rolling a year ago when MPA—The Association of Magazine Media asked publishers to adopt voluntary guidelines for reporting tablet audience data. They would include data like total number of digital issues sold, readers per issue and time spent reading an issue. Still, the goal of independently certified metrics was daunting. With all the different devices and measurement firms, the resulting numbers are a hodgepodge that defy easy comparisons. Publishers don’t all sell their digital editions to consumers and advertisers the same way, and some of them are still reluctant to give ad buyers all the data they want (particularly if publishers are going to charge them for digital copies) because the numbers are often small. “It’s the lack of consistent... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-15 00:00:00 UTC ]
Over the last few days, heightened solar activity (and those heady geomagnetic storms) led to outages in the GPS navigation systems that guide some modern tractors from John Deere and other brands. 404 Media reported farmers have been told to pause using high-tech tractors that use GPS systems... Continue reading at Engadget
[ Engadget | 2024-05-13 11:15:58 UTC ]
More news stories like this
Murdoch’s Australian media chief calls on ABC to ‘correct the record’ after accusations that excessive coverage encouraged racist social media trollsGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s top executive in Australia has defended News Corp’s... Continue reading at The Guardian
[ The Guardian | 2023-05-23 08:46:23 UTC ]
More news stories like this
Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget
[ Engadget | 2022-09-01 12:34:02 UTC ]
More news stories like this
Not satisfied with trying to replace “WiFi” with “l’access sans fil à internet” (which didn’t work), l'Académie française set its sights on gaming terms in 2017. It’s now gained traction with the government, and France’s Ministry of Culture has announced it’ll ban terms including "streamer" and... Continue reading at Engadget
[ Engadget | 2022-06-01 11:15:19 UTC ]
More news stories like this
Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this
After a year spent pivoting out of necessirty, booksellers now see online sales as a permanent part of their business model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
More news stories like this
As a new independent publisher launching our first list in 2020, here at BAD PRESS iNK the year has been, well let’s just go with… a learning experience. So what have we learnt? In fact we’ve learnt a whole alphabet full: A is for Authors, and a need to recruit hustlers up for the sales... Continue reading at The Bookseller
[ The Bookseller | 2020-12-29 01:23:40 UTC ]
More news stories like this
Coronavirus has stacked the odds against indie presses even further, BHP Comics publisher Sha Nasir has said, warning he will have to completely change his firm's business model as a result of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-08-31 14:53:02 UTC ]
More news stories like this
[caption id="attachment_181071" align="alignright" width="150"] Paul Andrews[/caption] Despite a string of recent acquisitions and what CEO Chris Ferrell termed "significant financial exposure" due to a suspension of live events, Nashville-based Endeavor Business Media evidently still has the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-03 20:20:06 UTC ]
More news stories like this
Denver's BookBar bookstore is marking its seventh anniversary by changing its business model to provide services beyond retail, such as a literary imprint, BookBar Press, and a writers-in-residence program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-26 04:00:00 UTC ]
More news stories like this
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
More news stories like this
One day after a statement claiming to represent over 90% of Sports Illustrated's remaining editorial staff accused the brand's new operator, TheMaven, of gutting the newsroom and putting "SI's reputation and long-term health at risk," Maven founder and CEO James Heckman defended what he called... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 18:24:45 UTC ]
More news stories like this
Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
More news stories like this
The addition of new online features and photo book packages, along with advertising on Facebook and Google, have helped Hawaii-based tech startup JamBios grow the number of memberships on its memory-sharing social media site. When PBN last checked in with JamBios in 2018, the company had just... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-01 00:43:17 UTC ]
More news stories like this
Roger McNamee was a mentor Mark Zuckerberg and an early investor in Facebook. Now he has written a book about the "Facebook catastrophe." Continue reading at Wired
[ Wired | 2019-03-11 00:00:00 UTC ]
More news stories like this
The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian
[ The Guardian | 2019-02-05 00:00:00 UTC ]
More news stories like this
The Facebook CEO is trying to clear up some misperceptions about the social network’s business model as data regulation looms on the horizon. Facebook CEO Mark Zuckerberg published an op-ed in the Wall Street Journal late Thursday to explain his company’s business model and address some... Continue reading at Fast Company
[ Fast Company | 2019-01-25 00:00:00 UTC ]
More news stories like this
Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
More news stories like this
Charles Womack III, president of Womack Newspapers, Inc. (WNI) announced today that the North Carolina-based alt-weekly publication, Creative Loafing Charlotte—which was acquired by WNI in 2014 from SouthComm Inc.—has been sold to his son C. Alex Womack IV, president of Womack Digital LLC, for... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
More news stories like this
A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this