Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new tablets and their competitors. Publishers saw in them an opportunity to reverse the practice of devalued subscription prices and upsell advertisers to interactive ads. While there’s been progress on the first front, it’s been hard to sell advertisers on the platform because digital circulation is still relatively small (accounting for less than 3 percent of total circ), and there’s no standard for measuring readership. The ball got rolling a year ago when MPA—The Association of Magazine Media asked publishers to adopt voluntary guidelines for reporting tablet audience data. They would include data like total number of digital issues sold, readers per issue and time spent reading an issue. Still, the goal of independently certified metrics was daunting. With all the different devices and measurement firms, the resulting numbers are a hodgepodge that defy easy comparisons. Publishers don’t all sell their digital editions to consumers and advertisers the same way, and some of them are still reluctant to give ad buyers all the data they want (particularly if publishers are going to charge them for digital copies) because the numbers are often small. “It’s the lack of consistent... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-15 00:00:00 UTC ]
Founded in 2009, OR was designed to be a new kind of publisher with a new kind of business model. Almost a decade later, that's still mostly true. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading at The Guardian
[ The Guardian | 2018-01-15 00:00:00 UTC ]
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Digital media company BuzzFeed said it is laying off 8% of its U.S. employees, or 100 workers, as it changes its business model in a bid to boost revenue. It's also cutting an unspecified number of jobs in Britain. The company has 1,700 employees worldwide. A spokeswoman for New York-based... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
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There’s a lot of talk in media these days about “pivoting to video,” the corporate-jargon catchphrase for what happens when a digital media organization lays off a bunch of journalists because it decides video is the future of web content and/or cheaper than paying writers. Glamour and parent... Continue reading at Slate
[ Slate | 2017-11-02 00:00:00 UTC ]
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Kevin Systrom said Instagram and Facebook realize media companies are important to their ecosystems and want to make sure publishers thrive there. The post Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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It’s Mark Zuckerberg’s business model that allows Facebook to be manipulated by political activists – no wonder he’s in denial about itOne of my favourite books is The Education of Henry Adams (published in 1918). It’s an extended meditation, written in old age by a scion of one of Boston’s... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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Rupert Murdoch has stepped up his attack on tech companies such as Google and Facebook over their increasingly dominant market position, which is eating into the revenues of traditional publishers such as News Corp. and undermining their business model. Continue reading at Stuff
[ Stuff | 2017-10-04 00:00:00 UTC ]
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Located in Beijing’s central business district, the two-story Juvenile & Children Reading Experience Wonderland is a full-fledged subsidiary of China Children’s Press & Publication Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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After tweaking its business model last summer, which resulted in a 5% increase in sales, Chicago's Seminary Co-op is overhauling its membership model, creating a two-tiered membership/shareholder structure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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Fed up with readers using ad blockers to access its content for free, German publishing giant Axel Springer won a free ride of its own in a court appeal on Friday.The publisher's lawyers have been trying to get ad blocking declared illegal in a series of suits against German software company... Continue reading at PC World
[ PC World | 2016-06-24 00:00:00 UTC ]
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'We don't have a problem with space,' says Alexandre Gaudefroy. His bookshop can provide you with one of millions of titles, while you wait. Print-on-Demand has a dedicated foothold in Paris. The post Paris and the Machine: Now Printing a New Business Model appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-23 00:00:00 UTC ]
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An Alaska porn shop is becoming a bookstore; a California bookstore receives award for new business model; and ABA announces new board. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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On the heels of a change in its business model, the monthly ebook subscription service is adding 6,000 additional titles from Macmillan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
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The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek
[ AdWeek | 2015-10-30 00:00:00 UTC ]
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The chief executive of ebook subscription service Bookmate has said Oyster was "killed" by publishers who feared the challenge it posed to their existing ebook business models. Following the announcement earlier this week that rival ebook subscription service Oyster is to close next year, Simon... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Find your lost pet with the help of facial recognition. Your home security system gets smarter. Search for a home cleaner and instantly book an appointment. Meet 2014's newest tech ideas in our collection of stories from The Pitch, a weekly feature in the Silicon Valley Business Journal. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-01-01 00:00:00 UTC ]
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Ricardo Fayet, co-founder of Reedsy, an online publishing services marketplace, discusses the startup's business model and philosophy. The post Reedsy: A Publishing Services Startup for the Digital Age appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
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Writing for SF Gate, John McMurtie reports that the San Francisco based publishing house McSweeney’s will become a nonprofit. The post McSweeney’s New Business Model: Nonprofit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
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