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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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In another hopeful sign that the magazine industry—or, at least, some segments of it—may be turning an important corner, Hearst’s Elle brand is preparing to relaunch an extension, Elle Accessories, to include a projected 200-page, oversized print edition published twice per year, along with a Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-19 00:00:00 UTC ]
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