At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-11-06 05:01:12 UTC ]
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To listen to the Audio Book Club discussion of Between the World and Me, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-09-18 00:00:00 UTC ]
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The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday. Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million... Continue reading at Advertising Age
[ Advertising Age | 2015-09-08 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Go Set a Watchman, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-08-07 00:00:00 UTC ]
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Bookstores across the country threw parties to celebrate the release of the latest, never-before-seen Dr. Seuss picture book, 'What Pet Should I Get?' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
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The St Bride Foundation Library, which dates from 1895 and has a historic collection of printing trade and typographical materials, will open on a limited, paid-for basis only from now on, instead of having weekly opening days for visitors. Meanwhile its library manager, the only member of... Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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A timely inquiry today, something for small publishers to consider. As my colleague Philip Jones wrote here at The FutureBook last week, the ebook market "that once was booming is now maturing. Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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Hello, Slate Plus members! I’m writing this on my first day as a Slate senior editor. (Readers of the Slate Book Review might know me from the essays I’ve been writing about children’s books.) I’ve joined the magazine to focus on Slate Plus content—everything from the Slate Academy podcasts... Continue reading at Slate
[ Slate | 2015-07-29 00:00:00 UTC ]
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Hosted by Joe Haddow, producer of the BBC's Radio 2 Book Club, the episodes will go live alternate Friday mornings from July 24 through to the winner announcement in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand. Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
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The 'Eat, Pray, Love' author has launched Magic Lessons, a podcast on creativity, which debuted July 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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On the occasion of its 20th birthday, The Bookseller would like to wish Amazon and its founder Jeff Bezos many happy returns. Amazon is a remarkable business led by a remarkable visionary. He may not acknowledge it but Bezos is the natural heir to people such as Sir Allen Lane and Tim... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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Describe your role I project manage the creation of our audiobooks by a wide range of fiction and non-fiction authors. This involves reading manuscripts and identifying books to record, acquiring audio rights if necessary, casting the right voices to bring stories to life and arranging... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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Penguin Random House is today (16th July) re-launching The Penguin Podcast with a series of programmes about the objects that inspire authors, hosted by actor Richard E Grant. Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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An accomplished audiobook narrator, Amy Rubinate has always been comfortable in front of the microphone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Little, Brown Book Group’s Sphere has created a series of podcasts to support the publication of crime novel The Father: Made in Sweden Part I by Anton Svensson. Working with American publisher Quercus US, the six Made in Sweden podcasts will be released ahead of the book’s publication, on 6th... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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Earlier this year, HarperCollins announced four new global offices as part of an effort to expand its worldwide publishing program. The move came in the wake of HC's acquisition of Harlequin and, for those involved, like Heleen Buth, editorial manager of HarperCollins Holland, the transition... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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