‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-06 05:01:12 UTC ]
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Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and... Continue reading at AdWeek

[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Kobo's Strategy Also Includes Hardware With Introduction of New Touch E-Reader

The bare bones e-reader that Kobo released in May 2010 was intended to help sell more of its ebooks. But now the company is also seeing the merits of pursuing a hardware strategy, which includes today's unveiling of an all-new touch-enabled device. Continue reading at AllThingsD

[ AllThingsD | 2011-05-23 00:00:00 UTC ]
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Report: 40 Percent of App Users Opt To Share Data With Publishers

Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #regular users #consumer data #share data

Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 years—sometimes dramatically—audio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consumer habits

AUDIO: Are ebooks killing off paper books?

The Publishers Association have released new figures which explain how much damage ebooks are doing to their paper based alternatives. Continue reading at BBC News

[ BBC News | 2011-05-03 00:00:00 UTC ]
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Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Implementing a Mobile Strategy as an Independent Publisher

A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Booker Foundation launches Beryl Bainbridge prize

Publication Date: Tue, 08/02/2011 - 08:55 The Man Booker Foundation is to award a special prize to the late author Beryl Bainbridge, who was shortlisted five times for the accolade but never won. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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Harper Changes the Audio Equation

Of the 150 titles on HarperCollins’s spring audio list, only two are being published on CD; the rest are being released as digital downloads. Although CD sales have been declining in the audio market for several years, no major house has moved away this drastically from the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major house #audio market #digital downloads #cd sales

Check Google Books data for errors, publishers warned

Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Children’s Story Publishers spotted the mistake after its... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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