‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-06 05:01:12 UTC ]
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10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #traditional publishers


Penguin Development Group Quietly Pads Slate

Random House has Random House Films. Macmillan has Macmillan Films. And Penguin? Although the house has been low-key about the ways it has begun to dip its corporate toes into film production, and Hollywood, it, too, is making inroads there. One way is with Penguin Development Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #film production #random house


Faber Voices offers poetry ebooks with audio

Faber has launched a series of digital-only poetry ebooks being described as "a new way to... Continue reading at The Bookseller

[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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AudioGO acquires US rival Blackstone Audio

Bath-based AudioGO has bought US audiobook publisher Blackstone Audio from founders Craig and... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Children's publishers ready Christmas digital strategies

Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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Data Points: Tablet Advertising

Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek

[ AdWeek | 2012-12-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #carlos monteiro #pulling back #bonnier corp #time warner #year-ago period #data points


The Audio Book Club on NW

To listen to the Audio Book Club discussion of NW, click the arrow on the player below. Continue reading at Slate

[ Slate | 2012-11-30 00:00:00 UTC ]
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SourceMedia Offering Enhanced Data Access to Subscribers

SourceMedia will now offer clients access to a propriety data portal, allowing users to manipulate data behind the company's regular analytics reports. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #allowing users


Over 60 Barnes & Noble locations victims of PIN pad tampering, customer data at risk

Book retailer Barnes & Noble this morning revealed that 63 of its stores have been victims of PIN pad tampering, following an internal investigation of "every PIN pad in every store" (just under 700 locations). B&N calls the tampering, "a sophisticated criminal effort to steal credit... Continue reading at Engadget

[ Engadget | 2012-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #head past #full list #nook e-reader #bn website #purchases made


Shifting Strategies Lead to Success for US Small Publishers

At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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'Truly global' book data on its way

A new global book classification system that aims to reduce cross-border confusion about subject... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Pearson Foundation and Booktrust launch reading comp

Children's author Jeremy Strong has launched a new national schools reading competition... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local library #web sites #growing number


Dwell’s Multi-Pronged Media Strategy

As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business model #print continues


Defining Mobile Opportunities and Strategies

Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #viable strategy


Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fell swoop #supermarket chains #late 1980s #parragon publishing


The Audio Book Club on Fifty Shades of Grey

To listen to the Audio Book Club discussion of Fifty Shades of Grey, click the arrow on the player below. Continue reading at Slate

[ Slate | 2012-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fifty shades


Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital space #technology review


The Audio Book Club on Are You My Mother?

To listen to the Audio Book Club discussion of Are You My Mother?, click the arrow on the player below. Continue reading at Slate

[ Slate | 2012-06-02 00:00:00 UTC ]
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AUDIO: Does booze ruin book clubs?

Ana Sampson, co-author of The Book Club Bible, tells The World At One's Martha Kearney about the do's and dont's of literary circles. Continue reading at BBC News

[ BBC News | 2012-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary circles