At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-11-06 05:01:12 UTC ]
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National Readathon Day will take place on January 24, and will invite readers across the country to commit to read a book for four straight hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Green Party leader Natalie Bennett will join writer Anna Minton and philosophy lecturer Nina Power as guest judges for the Bread and Roses Award for Radical Publishing 2015. The award, run by the Alliance of Radical Booksellers (ARB), celebrates non-fiction that is informed by socialist,... Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
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Requests for Facebook user information from law enforcement are up 24% since 2013.Tech companies like Facebook and Twitter siphon up untold gigabytes of user data, which makes them obvious targets for governments and law enforcement agencies looking to gather evidence. This week in a bid for... Continue reading at Fast Company
[ Fast Company | 2014-11-05 00:00:00 UTC ]
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Tests on the latest version of Adobe System’s e-reader software shows the company is now collecting less data following a privacy-related dustup last month, according to the Electronic Frontier Foundation.Digital Editions version 4.0.1 appears to only collect data on ebooks that have DRM... Continue reading at PC World
[ PC World | 2014-11-03 00:00:00 UTC ]
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The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK. The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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HarperCollins has launched a new series of international author podcasts, expanding its direct-to-consumer marketing approach. The series, HarperCollins Presents, is being released weekly on several sites, including iTunes, SoundCloud and Stitcher, in both the UK and US, featuring authors such... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer's information on food with Bon Appetit's more than 9,000 recipes to kick out a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-29 00:00:00 UTC ]
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Marvel has unveiled plans for a slate of new superhero films, expanding its already wildly successful comic book universe — and breaking ground with its first solo black and female hero movies. Continue reading at Stuff
[ Stuff | 2014-10-29 00:00:00 UTC ]
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Al Jazeera America has released Terms of Service, an online graphic novel that is the part of the network’s strategy of tapping into new forms of storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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HarperCollins has launched HarperCollins Presents, a global podcast network that incorporates the publisher’s existing podcast programs such as BookD and HarperAudio Presents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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Josh Spero, author of Second Hand Stories and editor of Spear's Magazine, and the author Erica Wagner, a former literary editor of the Times mull the question of high tech and old books. Continue reading at BBC World
[ BBC World | 2014-10-25 00:00:00 UTC ]
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Adobe Systems said Thursday it is now encrypting data it collects about certain ebooks after facing criticism earlier this month for not protecting the data.The Digital Reader blog reported on Oct. 6 that Adobe’s Digital Editions 4 software, used for downloading and reading ebooks, sent detailed... Continue reading at PC World
[ PC World | 2014-10-24 00:00:00 UTC ]
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News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, wh ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-15 00:00:00 UTC ]
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On Labor Day weekend, the Audio Publishers Association kicked off what the organization called its “biggest-ever consumer awareness campaign." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Wild, click the arrow on the player below. Continue reading at Slate
[ Slate | 2014-10-10 00:00:00 UTC ]
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At the Frankfurt Book Fair's CONTEC conference, Viktor Mayer-Schönberger spoke about how big data can revolutionize publishers' products, services and insights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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Authors such as Phil Klay and Valeria Luiselli were selected by past National Book Award winners as rising stars in the literary world. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-03 00:00:00 UTC ]
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Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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